Senior Content Creator (Crypto)

Initiate International; Gauteng; On-site; USD 50,000 - 80,000; Full time

Job summary

A leading company in the Web3 entertainment space is seeking a Senior Content Creator to amplify their brand voice across digital platforms. This role requires a creative strategist with a deep understanding of crypto and gaming culture to produce engaging content and drive audience engagement.

Qualifications

• 5–7+ years' experience in content creation or creative direction, ideally in Web3, crypto, gaming, esports, or digital entertainment.
• Deep understanding of crypto culture and online communities.
• Strong portfolio of short-form content and social campaigns.

Responsibilities

• Own and lead the full content strategy across all digital touchpoints.
• Plan and execute campaigns across multiple platforms like TikTok, Twitter, and Instagram.
• Create high-performing content including memes and product tutorials.

Skills

Content Creation

Strategic Planning

Storytelling

Social Media Management

Trend Analysis

Education

Bachelor's Degree in Marketing or related field

Job description

3 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Direct message the job poster from Initiate InternationalDirector of Middle East & Africa - M&A Advisory | Business Consulting | Recruitment in iGaming ,Fintech & PaymentsReady to help build one of the most exciting names in Web3 entertainment?A next-gen, crypto-first casino, sportsbook, and esports platform is on the rise – built for the culture, powered by bold branding, sharp UX, and immersive online experiences.We're looking for a visionary Senior Content Creator to shape and amplify this brand's voice across every digital platform.

If you're fluent in crypto lingo, obsessed with gaming, love Web3 memes, and know how to capture Gen Z and Millennial attention online – this is your stage.This role calls for a creative strategist, storyteller, and hands-on producer in one.

You'll lead global content strategy, create viral content, direct creator partnerships, and ensure every piece of content speaks to the brand's unique identity in the Web3 space.Your key job responsibilities as the Senior Content Creator in Johannesburg, South Africa will include : Own and lead the full content strategy across all digital touchpointsPlan and execute campaigns across X (Twitter), TikTok, YouTube, Instagram, Discord, Telegram, blog, and emailStay ahead of trends in Web3, online gambling, and entertainment, injecting them into content in real timeConceptualize, script, design, and produce high-performing content including : Memes, reels, and viral short-form videosWeb3 explainers, product tutorials, and community storiesTournament highlights, motion graphics, and campaign assetsBrief and manage freelance creators, editors, and influencersShape a confident, bold, and edgy brand personalityMaintain tone consistency across marketing, social, community, and PRUse content performance data to iterate, experiment, and optimizeDrive engagement, retention, and loyalty through smart, impactful storytellingRequirements for this Senior Content Creator job in Johannesburg, South Africa : 5–7+ years' experience in content creation or creative direction, ideally in Web3, crypto, gaming, esports, or digital entertainment.Deep understanding of crypto culture, online gambling communities, and what makes content go viral.A strong portfolio of short-form content, social campaigns, and growth-driving creative.Experience collaborating with creative teams, influencers, and digital platforms.A love for storytelling, a killer sense of humour, and the ability to lead tone with precision.Experience running influencer / ambassador content projects.A natural obsession with trendsetting Web3, creator, and gaming brands that dominate online culture.If you're the kind of creator who doesn't just follow the culture but shapes it – this is your platform.

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