Senior Content & Campaigns Marketing Lead

Growth Troops; Johannesburg; Remote; ZAR 400,000 - 500,000; Full time

Job summary

A marketing agency is seeking a Senior Content & Campaigns Marketing Lead to drive growth through content strategy and campaign execution. This role requires managing a content calendar, producing high-impact campaigns across various platforms, and mentoring junior marketers. Strong expertise in content marketing tools and exceptional writing skills are essential. The position is fully remote and best suited for candidates in Americas time zones.

Qualifications

• 3+ years of experience in content-driven marketing roles with lifecycle or campaign ownership.
• Strong portfolio of email, video, and visual content that contributed to measurable marketing goals.
• Exceptional writing and editing skills in English; Spanish or Portuguese is a plus.

Responsibilities

• Manage a 90-day content calendar spanning email, in-app messaging, and paid remarketing.
• Write and delegate high-performing content including copy, visuals, and short-form videos.
• Track content performance, make data-backed optimizations, and share insights with stakeholders.

Skills

Content-driven marketing

Campaign ownership

Creative writing

Mentoring

Data analysis

Tools

HubSpot

HighLevel

Canva

Figma

CapCut

Adobe

Job description

Team: Growth / Marketing

Type: Full-Time, Remote (Americas Time Zones Preferred)

Reports To: Director of Marketing

Drive growth through content strategy, creative execution, and campaign performance.

We’re hiring a Senior Content & Campaigns Marketing Lead to own and execute our lifecycle content strategy. This includes everything from planning editorial calendars to shipping high-impact campaigns across email, SMS, and paid social. You'll manage production of copy, visuals, and video—while keeping everything on track, on brand, and performance-optimized. This is a hands-on leadership role with a strong focus on growth.

If you love blending creative output with marketing performance, this is your opportunity to lead both message and impact.

What You'll Do

• Manage a 90-day content calendar spanning email, in-app messaging, and paid remarketing
• Write and delegate high-performing content including copy, visuals (Canva/Figma), and short-form videos (CapCut/Adobe)
• Execute campaigns in HubSpot or HighLevel and ensure tracking/reporting is accurate
• Collaborate with Product and Sales to align messaging with feature launches and business goals
• Track content performance, make data-backed optimizations, and share insights with stakeholders
• Mentor two junior marketers; provide regular feedback and conduct skills development sessions
• Explore new AI tools to improve creative output, scale content, and drive faster delivery
  
  

What You Bring

• 3+ years of experience in content-driven marketing roles with lifecycle or campaign ownership
• Strong portfolio of email, video, and visual content that contributed to measurable marketing goals
• Familiarity with HubSpot or HighLevel for launching and tracking campaigns
• Proficiency with Canva/Figma, CapCut or Adobe, and Sheets for reporting
• Experience managing editorial calendars and junior marketers or freelancers
• Exceptional writing and editing skills in English; Spanish or Portuguese is a plus
  
  

First 90 Days

• Audit content library and identify gaps across the lifecycle
• Launch a multi-touch nurture campaign focused on increasing engagement and conversion
• Standardize campaign creation workflows and train junior marketers on execution
• Deliver a monthly campaign performance report with key learnings and optimization ideas