Senior Content & Campaigns Marketing Lead

Growth Troops; Cape Town; Remote; ZAR 500,000 - 800,000; Full time

Job summary

A leading company in marketing is seeking a Senior Content & Campaigns Marketing Lead based in Cape Town, South Africa. This pivotal role focuses on executing a comprehensive lifecycle content strategy, overseeing creative projects across various platforms. Ideal candidates will bring strong leadership skills, a proven track record in content-driven marketing, and a passion for blending creativity with measurable results.

Qualifications

• 3+ years in content-driven marketing roles with campaign ownership.
• Strong portfolio of content contributing to marketing goals.
• Exceptional writing and editing skills in English; Spanish/Portuguese a plus.

Responsibilities

• Manage a 90-day content calendar for multiple channels.
• Write and delegate high-performing content.
• Track content performance and optimize based on data.

Skills

Content Strategy

Campaign Performance

Content Writing

Creative Execution

Data-backed Optimization

Mentoring

Tools

HubSpot

HighLevel

Canva

Figma

CapCut

Adobe

Sheets

Job description

Senior Content & Campaigns Marketing Lead

Team: Growth / Marketing
Type: Full-Time, Remote (Americas Time Zones Preferred)
Reports To: Director of Marketing

Drive growth through content strategy, creative execution, and campaign performance.

We’re hiring a Senior Content & Campaigns Marketing Lead to own and execute our lifecycle content strategy. This includes everything from planning editorial calendars to shipping high-impact campaigns across email, SMS, and paid social. You'll manage production of copy, visuals, and video—while keeping everything on track, on brand, and performance-optimized. This is a hands-on leadership role with a strong focus on growth.

If you love blending creative output with marketing performance, this is your opportunity to lead both message and impact.

What You'll Do

• Manage a 90-day content calendar spanning email, in-app messaging, and paid remarketing

• Write and delegate high-performing content including copy, visuals (Canva/Figma), and short-form videos (CapCut/Adobe)

• Execute campaigns in HubSpot or HighLevel and ensure tracking/reporting is accurate

• Collaborate with Product and Sales to align messaging with feature launches and business goals

• Track content performance, make data-backed optimizations, and share insights with stakeholders

• Mentor two junior marketers; provide regular feedback and conduct skills development sessions

• Explore new AI tools to improve creative output, scale content, and drive faster delivery

What You Bring

• 3+ years of experience in content-driven marketing roles with lifecycle or campaign ownership

• Strong portfolio of email, video, and visual content that contributed to measurable marketing goals

• Familiarity with HubSpot or HighLevel for launching and tracking campaigns

• Proficiency with Canva/Figma, CapCut or Adobe, and Sheets for reporting

• Experience managing editorial calendars and junior marketers or freelancers

• Exceptional writing and editing skills in English; Spanish or Portuguese is a plus

First 90 Days

• Audit content library and identify gaps across the lifecycle

• Launch a multi-touch nurture campaign focused on increasing engagement and conversion

• Standardize campaign creation workflows and train junior marketers on execution

• Deliver a monthly campaign performance report with key learnings and optimization ideas