Senior Conceptual Copywriter

AfroCentric Group; Johannesburg; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading company in Gauteng seeks a Senior Conceptual Copywriter who excels in crafting compelling narratives and strategic ideas. The ideal candidate will have extensive experience in copywriting, a strong portfolio, and the ability to collaborate effectively with teams to deliver integrated creative solutions across various platforms.

Qualifications

• 5–7 years’ copywriting experience in a creative agency or similar.
• Strong portfolio demonstrating conceptual thinking and brand storytelling.

Responsibilities

• Interpret creative briefs with a strategic lens.
• Develop and drive campaign ideas from concept to rollout.
• Write across formats and tones, ensuring brand consistency.

Skills

Copywriting

Strategic Thinking

Creativity

Collaboration

Communication

Job description

Job title : Senior Conceptual Copywriter

Job Location : Gauteng, Johannesburg Deadline : June 05, 2025 Quick Recommended Links

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About the job

Job Description

• We’re looking for more than just a wordsmith.
• We want a sharp, strategic thinker who understands that great copy doesn’t start with clever lines – it starts with insight, audience empathy and a clear communication challenge to solve.

You’ll thrive in this role if you :

• Are as comfortable cracking campaign ideas as you are writing polished long- and short-form copy.
• Can unpack a brief, spot the strategic gap, and shape an idea that truly answers the need.
• Love partnering with designers, strategists and client leads to build integrated creative solutions.
• Can find the heart of a message and express it clearly, compellingly, and appropriately for the platform.
• Can balance blue-sky thinking with careful crafting – and confidently drive a project from idea to execution.
• Work just as well in a team as you do independently – able to own a concept, drive the thinking, and deliver.

Key Responsibilities

• Interpret creative briefs with a strategic lens, identifying the business problem or communication need before jumping to execution.
• Develop and drive campaign ideas from initial concept through to final rollout – across brand, digital, print, video and social.
• Write across formats and tones – from emotive scripts, positioning lines and campaign messaging, to digital banners, website copy, thought leadership and more.
• Collaborate with designers and strategists to ensure ideas are strong, integrated and insight led.
• Balance creativity with consistency, ensuring tone and messaging align with brand guidelines while still pushing boundaries.
• Take ownership of your work – proactively managing deadlines, feedback and multiple projects at once.

Key Skills and Experience

• 5–7 years’ copywriting experience in a creative agency, brand studio or similar strategic environment.
• A strong portfolio that demonstrates conceptual thinking, brand storytelling and platform versatility.
• Ability to interpret briefs, extract key insights, and craft ideas that connect with the intended audience.
• Confident in writing across traditional and modern platforms – from brochures, annual reports and long-form content, to social media, web, and video scripts.
• Exceptional command of language, grammar and tone – able to flex writing style based on purpose and audience.
• Skilled at presenting and defending your thinking in a collaborative environment.
• Comfortable working independently or as part of a creative team.
• Bonus : experience in financial services, healthcare, or other complex sectors is a plus (but not essential).