Senior Conceptual Copywriter

Ogilvy South Africa; Cape Town; On-site; ZAR 450,000 - 600,000; Full time

Job summary

A leading creative agency is seeking a Senior Conceptual Copywriter in Cape Town. This hybrid role requires strong communication and creative leadership skills, with responsibilities focused on ideating and executing innovative campaigns. Candidates should be adept in both traditional and digital storytelling, and thrive in a collaborative, fast-paced environment.

Qualifications

• Strong conceptual abilities, especially at the top of the funnel.
• Ability to engage confidently with clients at a high level.
• Up-to-date knowledge of communication platforms and strategies.

Responsibilities

• Conceptualizing and ideating campaign ideas under supervision.
• Building relationships with clients and agency members.
• Maintaining project alignment and meeting deadlines.

Skills

Conceptual ability

Communication skills

Creative leadership

Financial awareness

Collaborative culture

Innovation mindset

Tools

Keynote

Photoshop

Job description

About the job: Senior Conceptual Copywriter

A Senior Conceptual Creative is a hybrid Copywriter/Art Director role. They should lean towards Copy but also possess basic Art Director capabilities and be willing to learn and upskill as needed.

Senior Concept Creatives are client-facing, conceptual thinkers capable of working independently and collaboratively with other creatives and specialists. They have strong communication skills to visualize and sell their ideas. Their thinking is channel and brand agnostic, capable of considering the entire funnel, from attention-grabbing platform ideas to bottom-of-the-funnel conversion strategies.

This role requires someone who can work efficiently under pressure, collaborating with media and strategy teams from the start. Success in this fast-paced, ever-changing environment depends on a solution-oriented mindset.

Responsibilities

Under the supervision of an ACD or Creative Director, you will be responsible for conceptualizing and ideating campaign ideas, leading them through the funnel from big idea to purchase.

Key Requirements

• Strong conceptual ability, especially at the top of the funnel.
• Confidence and good communication skills for high-level client engagement.
• Creative leadership that understands platform storytelling.
• Financial awareness.
• Culture of collaboration with media and strategy teams.
• Good design skills across various mock-up and presentation tools (e.g., Keynote, Photoshop).
• Agility and rapid turnaround capability.
• Innovation mindset.
• Up-to-date knowledge of communication platforms, formats, and channels.
• Ability to develop bottom-of-the-funnel performance content.
• Understanding of the changing consumer landscape.

Requirements

Internal Mandatories

• Ensure alignment with the creative team, traffic, and production managers throughout projects to meet deadlines.
• Overcome difficulties and find solutions during projects, keeping the team informed.
• Build strong relationships and foster team spirit with clients and agency members to bring ideas to life.
• Maintain a solution-focused attitude.

Administration

• Thorough knowledge of Workbook (timesheets).
• Responsibility for ensuring efficient and timely work production.
• Collaborate closely with seniors on structured workflows.