Senior Campaigns Manager

Lead Generation Group; Cape Town; Remote; ZAR 30 000 - 70 000; Full time

Job summary

An established industry player is seeking a Campaigns Manager to drive performance in paid media. This fully remote role demands a leader who can manage a team of media buyers, optimize campaigns, and ensure alignment with brand goals. You'll dive into data to identify opportunities and oversee creative execution, all while fostering a high-performing team culture. If you're passionate about results and thrive in a fast-paced environment, this opportunity is perfect for you.

Benefits

Fully remote role

Competitive base salary

High-performing team

Creative freedom

Support from leadership

Qualifications

• 3+ years managing paid ad campaigns in lead gen or performance marketing.
• Proven track record with media buyers and campaign optimization.

Responsibilities

• Manage performance of multiple paid media campaigns, ensuring KPIs are met.
• Lead and support media buyers, optimizing campaigns effectively.

Skills

Management of paid ad campaigns

Team leadership

Data analysis for campaign performance

Creative feedback

Understanding of Meta Ads

Experience with Google Ads

Experience with TikTok Ads

Experience with LinkedIn Ads

Job description

About Us:

At Lead Generation Group we are focused on generating leads for our clients - at scale. Our main source of traffic is paid.

We’re looking for a Campaigns Manager who can lead the charge — managing our team of media buyers and taking full ownership of campaign performance across the board.

We need someone who gets stuck in — overseeing execution, spotting issues before they happen, and pushing campaigns to their full potential. If you're obsessed with performance and know how to lead a team that drives results, this one’s for you.

What You’ll Be Doing

• Manage the day-to-day performance of multiple paid media campaigns, ensuring they hit key KPIs such as CPL.

• Lead and support our team of media buyers — helping them troubleshoot, optimize, and scale campaigns more effectively.

• Oversee creative briefs and ad copy to ensure everything going live is conversion-focused and on-brand.

• Dive into the data, flag underperforming areas, and guide the team on how to turn things around quickly.

• Work closely with copywriters, designers, and CRO experts to ensure all pieces of the funnel are aligned and optimized.

• Identify opportunities to increase spend on winning campaigns while managing risk and testing frameworks.

• Set up clear processes, playbooks, and quality standards to keep campaign execution sharp and scalable.

What We’re Looking For

• 3+ years of experience managing paid ad campaigns, ideally in a lead gen or performance marketing environment

• Proven track record of managing media buyers

• Deep understanding of Meta Ads, with additional experience across platforms like Google, TikTok, or LinkedIn being a strong bonus

• Strong data instincts — you know how to make decisions that improve ROI, not just CTR

• Solid creative instincts and the ability to give clear, actionable feedback

• Comfortable managing multiple campaigns and people at once without dropping the ball

• Experience in lead generation or info products is a major bonus
  
  

What We Offer

• A fully remote role

• Competitive base salary

• A high-performing, fast-paced team that actually gets stuff done

• Creative freedom, a testing-heavy environment, and full support from leadership