Senior Brand Manager - Milk

Lactalis South Africa; Stellenbosch; On-site; ZAR 400,000 - 500,000; Full time

Job summary

A leading dairy company based in Stellenbosch seeks a Senior Brand Manager to lead the development and implementation of brand strategies. The ideal candidate will have 5-7 years of brand management experience within the FMCG sector, strong analytical skills, and a Bachelor's degree in Commerce or Humanities. Responsibilities include leading marketing mix development and monitoring brand performance to achieve profitability objectives.

Qualifications

• Minimum 5-7 years brand management experience within FMCG.
• Ability to work under pressure to achieve ambitious targets.
• Strong numerical and analytical skills.

Responsibilities

• Lead development of marketing mix for key brands.
• Develop annual brand plans and track key competitors.
• Monitor Brand financial performance and set pricing parameters.

Skills

Brand management

Commercial understanding

Project management

Analytical skills

Sales and marketing data interpretation

Education

Bachelor degree in Commerce or Humanities

Job description

Role Purpose,

Join Lactalis SA at our offices in Stellenbosch and take on the challenge of Senior Brand Manager. Lead the development and implementation of the brand strategy to deliver the company objectives.

Requirements,

• Bachelor degree in Commerce or Humanities - with preference for commercial subjects including Marketing;
• Minimum 5-7 years brand management experience within FMCG environment;
• Ability to work under pressure to achieve ambitious targets;
• Excellent commercial understanding and business acumen;
• Strong ability to work with and interpret sales and marketing data;
• Project management experience in a marketing environment;
• Strong numerical and analytical skills;
• Qualifications - required - preference will be given to candidates that have commercial subjects like accountancy, finance, economics, and statistics and/or analytical subjects like mathematics or the sciences.

Duties and Responsibilities,

Winning in the marketplace

• Lead development of full marketing mix for key brands that can grow profitable share for Lactalis (Product, Price, Promotion, Place, and Innovation);
• Develop annual brand plans to deliver longer-term business objectives;
• Set key objectives for brands to meet strategic goals;
• Translate these objectives into communication, innovation, and activation plans;
• Track key competitors and measure performance (share, pricing, marketing activities, share of voice, innovations) to identify opportunities for Lactalis.

Product Management

• Brief and implement brand activities aligned to annual brand plans;
• Ensure products constantly meet both market expectations and technical specifications;
• Plan and execute new product launches;
• Build and maintain relationships with internal stakeholders to ensure product and brand-specific project outcomes are met;
• Monitor market dynamics (growth, shares, competitor activities) and Brand Health;
• Keep abreast of main consumer trends and perceptions;
• Monitor on-shelf price activity in conjunction with market performance and competitor activity.

Sustained Profitability

• Track Brand financial performance against plan (Turnover and Profitability) - Identify opportunities to improve profitability;
• Plan and continuously monitor brand costs and expenditure;
• Set pricing parameters for products and recommended retail selling price.

Product Education and Awareness

• Provide reports as required on brand or category performance to marketing managers, sales, and internal marketing staff;
• Share information on challenges and new insights within the marketing function, thereby ensuring cross-functional product and brand learning;
• Advise and liaise with internal suppliers;
• Lead projects and develop and manage close working relationships with relevant stakeholders.