Senior Brand Manager, Gum Category, South Africa

Mondelēz International; Johannesburg; On-site; ZAR 750,000 - 1,200,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Category Senior Brand Manager for the Gum portfolio in Johannesburg, South Africa. This pivotal role is responsible for driving brand growth through innovative marketing strategies and strong cross-functional collaboration. The ideal candidate will bring extensive experience in brand management and a demonstrated ability to lead teams effectively.

Benefits

Opportunities for professional development

Collaborative team environment

Access to global brand resources

Equal opportunity employer

Qualifications

• 5 years of experience in a similar environment/role including 24 months as a Senior Brand Manager.
• Experience in FMCG sector is advantageous.
• Demonstrated ability managing 360-marketing campaigns from ideation to execution.

Responsibilities

• Lead brand management for various gum brands, ensuring alignment with long term strategy.
• Execute marketing and activation plans to achieve revenue and profit goals.
• Collaborate across functions to deliver results and optimize brand performance.

Skills

Consumer behavior analysis

Managing business objectives

Leading and influencing teams

Market analysis

Strong communication skills

Education

Relevant tertiary degree or diploma – Marketing or related

Tools

PowerPoint

Outlook

Word

Excel

Job description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.

How you will contribute

Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge :

• Consumer behavior, preferably in the consumer goods sector in matrix environment
• Developing a seamless consumer experience
• Managing business objectives beyond brand and budget
• Analytics and creativity—a balance of commercial and strategic acumen
• Leading and influencing teams
• Communicating effectively, verbally and in writing, and executive presentation skills
• Markets with diverse economic environments a distinct advantage

More about this role

Purpose

The purpose of the Category Senior Brand Manager, Gum Portfolio South Africa, is to lead the Gum team in developing and executing superior brand, activation and innovations plans to achieve the annual growth ambition of the SSA Gum portfolio.

The Category Senior Brand Manager works closely with the Category Lead, Brand Equity & Innovation team as well as the Insights, Sales & Trade Marketing, Finance and Supply teams to deliver plans. The role relies on effective working relationships and collaboration across teams.

Key Responsibilities

• Lead the brand management for Stimorol & Clorets, whilst overseeing the brand management of Chappies & Dentyne by the Brand Manager
• Lead the development of the annual gum brand plans, aligned to the long term Gum Strategy to meet annual growth targets for the category
• Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer and customer trends and their impact on category strategy and plans
• Manage the execution of marketing and activation plans, working closely with internal stakeholders and external partner agencies to deliver the revenue, profit and share objectives
• Ensure cross functional integration and alignment of the category brand plans with Sales (Category Planning & KAM), Consumer Insights, Supply, Logistics and Finance
• Work with global and local teams to ensure sustainable sourcing supply model for gum portfolio
• Collaborate with the Equity & Innovation teams to develop insight led and strategically relevant communication and innovation plans that drive brand health and category growth
• Lead, motivate and develop skills / capabilities of the Brand Team (1 Brand Manager report)
• Financial Management : Brand & SKU P&L responsibility and accountability for delivering annual contract targets through day-to-day execution of brand plans, whilst recommending and implementing corrective actions to optimize effectiveness and profitabilityMonitor and measure business performance for the specific brand against a set of KPIs including : volume, revenue, profit, A&C (Advertisement & Consumer Spending), net contribution, and share of marketManage marketing spend budgets including phasing, balancing and reporting to finance teamProvide quality input into supply forecasting for the category : Under the guidance of the Category Lead, the Category Senior Brand Manager is responsible for collaborating to determine the volume targets for their brand / s and subsequent monitoring volume achievement and inventory levels for the brandsMarket landscape dissecting and understanding : Drive the analysis of market information (incl Market trends, Nielsen, Mintel, Euromonitor, etc) to contribute to the discussion on category / brands share performance and have action orientated plansEvaluate executions, innovation, pricing, distribution, competitors, portfolio etc. against set targets and report on the ROITrack ongoing pricing activities (for both brand and competitor) within the market place and provide an understanding of opportunities and risks existing in the local marketFirm understanding of trade marketing and in-store execution to ultimately guide on priorities and drive execution on brands

External & Internal Key Interfaces

Internal : Global Gum Brand team, Customer Planning & Activations, Category Finance, Sales, Equity & Innovation, Supply, R&D and Insights

External : Creative, Digital, Media, PR and Activation agencies

Knowledge & Skills

Education, Knowledge, Skills and Experience Required

To succeed in this role, it is expected that the ideal candidate will have :

• Relevant tertiary degree or diploma – Marketing or related.
• Minimum 5 years’ experience, having worked in a similar environment / role with at least 24 months experience as a Senior Brand Manager
• FMCG experience advantageous
• Knowledge and experience : Consumer, Shopper and Trade Insights / Marketing Planning and Budget Management
• Demonstrated experience in applying strategic insights and translating strategies into executional plans
• Demonstrated experience in managing a 360-marketing campaign from ideation to execution
• Proven ability to manage / lead and collaborate with cross functional teams
• Strong digital background advantageous
• Ability to demonstrate a clear understanding of the core principles of marketing, project management experience and sales
• Ability to manage projects without significant management support
• Ability to build strategic and collaborative working relationships across the business
• Strong level of financial acumen is necessary
• Ability to frame and present new ideas to gain buy in and resource
• Strong level of computer competency, i.e. PowerPoint, Outlook, Word, Excel.
• Functions independently and expectation is that successful individual will liaise cross functionally to conduct and collect all relevant market and consumer data to feed into the development of local brand plans
• Successful individual will be required to work under ambiguity in certain instances, building hypothesis about the categories / brands, to ultimately lead to action orientated discussions
• Demonstrated experience leading, motivating and developing a team
• Problem solving and dealing with ambiguity
• Commercial & Financial Acumen with entrepreneurial mentality
• Creativity, growth mind-set with demonstrated ability in being nibble and agile
• Consumer Centric, with a digital first mindset
• Brand, Activation and Innovation excellence

Business Unit Summary

Mondelēz International’s Sub Saharan Africa Business Unit is made up of three key focus areas namely Southern Africa, West Africa and the Rest of Africa Markets.The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers. Mondelēz International in Sub Saharan Africa is proud to house global legacy brands including Cadbury Dairy Milk, Oreo, Halls and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom and Dentyne.The Business Unit’s Markets have consistently been awarded Top Employer certification, and has been recognised as a Top Employer in Africa.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

RegularBrand & Portfolio ManagementMarketing

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Brand Manager • Johannesburg, South Africa