Senior Brand Manager - Derma (Durban Based)

Beiersdorf; Durban; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A global skin care company in Durban is seeking a Brand Manager to drive the growth of its Eucerin brand. The ideal candidate will have over 5 years of experience in brand management, a strong digital marketing focus, and expertise in consumer marketing. Responsibilities include executing the annual marketing plan and leading communication assets for product innovations. This role promotes inclusivity and values in an exceptional work culture.

Qualifications

• 5+ years of experience in Brand Management.
• Experience in end-to-end Brand roles with P&L Management.
• Basic understanding of the Beauty and Personal Care industry.

Responsibilities

• Develop and execute the annual marketing plan.
• Lead the development of communication assets for key innovations.
• Manage market challenges and opportunities effectively.
• Evaluate and propose Marketing mix and media channels.
• Responsible for New Product Development and demand forecasting.

Skills

Brand Management

Consumer Marketing Objectives

Digital Marketing

P&L Management

Budget Management

Education

University Degree, Masters preferred in Marketing

Job description

Your Tasks

Long term growth of Eucerin Southern Africa through the continuous development of the brand portfolio in line with the overall company strategy and roadmap. Define and achieve specific net sales and market share objectives through the input/development and execution of the annual marketing plan.

Market Understanding and Development

• Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives
• Input into the brand portfolio development and partner with the Global marketing Team
• Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager
• Build in depth understanding of local consumers and shoppers to input into Consumer market strategy
• Demonstrate Consumer understanding and develop relevant insights, concepts & Product innovations/renovations relevant for the South African market
• Responsible for keeping abreast of developments in market and in trade
• Responsible for Budget and Financial Management.
  
  

Communication Development

• Lead the development of exceptional communication assets for key innovations in the Consumer Marketing Space
• Co-create TTL activation campaigns and ensure smooth implementation
• Execute campaigns to perfection with constant evaluation and optimization of the creative and media plan for the best possible implementation
• Lead the Derma Team Managers to deliver an integrated communication approach (media plan) to develop and deliver consistent brand messaging across all channels.
• Build plans with a strong digital focus. Digital plans need to be built with a Precision Marketing approach. Content and media plans need to be developed by audience and need states with ongoing optimisatio
  
  

Brand Management

• Input into Consumer Annual marketing plan
• Responsible for deployment of plan OTIF (On Time, In Full), within budget
• Input into pricing and promotions - give recommendations to Customer team
• Responsible for New Product Development forecast development, & input into overall brand forecast review and completion
• Responsible for demand forecast meeting to review annual volumes which feed into Sales & Operations Process
• Evaluate & propose Marketing mix and evaluate media channels
• Responsible for assisting BU Head with strategic marketing presentations when neede
  
  

Your Profile

• University Degree, Masters preferred in Marketing.
• Overall 5+ years of experience in Brand Management
• Who has worked on end to end Brand roles with P&L Management.
• Should have basic understanding for Beauty and Personal Care industry.
  
  

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional Information

Please apply online via the Beiersdorf Intranet until8th August, 2025.