Senior Brand Manager : Culinary

Tiger Brands; Johannesburg; On-site; ZAR 500,000 - 800,000; Full time

Job summary

Tiger Brands, Africa's largest FMCG manufacturer, is seeking a Senior Brand Manager for their Culinary brand. This role involves developing brand strategies, monitoring performance, and driving innovation, requiring strong consumer insights and strategic thinking skills. Join a leading company committed to growth and inclusivity in the FMCG sector.

Qualifications

• At least 4 years in brand and marketing roles with a proven track record.
• Experience in consumer goods marketing, preferably with customer roles.
• Understanding of route-to-market strategies.

Responsibilities

• Translate marketing insights into clear and compelling Brand Plans.
• Monitor brand performance against financial goals.
• Drive insight-based innovation and renovation.

Skills

Consumer insights focus

Strategic thinking

Financial acumen

Growth strategy development

Brand management

Education

BBusSc or BCom

Job description

Join to apply for the Senior Brand Manager : Culinary role at Tiger Brands .

THE JOB AT A GLANCE As a Brand Manager, you will report to a Marketing Manager or Marketing Director.

You will lead the development and execution of the brand(s) in your portfolio by understanding, anticipating, creating, and meeting consumer needs.

This involves leveraging consumer and shopper insights to craft brands that consumers love and executing compelling brand plans through innovation, communication, and activation.

You will work with marketing centers of excellence to optimize pricing, promotions, product innovation, packaging, and marketing mix.

Responsibilities Translate marketing insights into clear and compelling Brand Plans, including category strategy, pricing, channel strategy, promotions, and innovation to achieve growth targets.

Monitor brand performance against financial goals.

Drive insight-based innovation and renovation to enhance brand and category performance, including product and packaging solutions.

Collaborate with the Consumer Insights team to gather relevant insights from various sources.

Lead creative agencies in developing communication strategies and campaigns aligned with the brand blueprint.

Set and manage pricing targets based on brand positioning and insights.

Execute key brand management tasks such as forecasting, media planning, promotion tracking, investment management, and brand health monitoring.

Qualifications What you'll bring : Experience in consumer goods marketing, preferably with customer roles.

Strong consumer insights focus and strategic thinking.

Financial acumen and ability to develop growth strategies.

Understanding of route-to-market strategies.

Experience At least 4 years in brand and marketing roles with a proven track record.

Educational background in BBusSc, BCom, or similar preferred.

Experience in developing and executing successful brand strategies.

Metrics for Success : Brand growth, market share, ROI, and profitability.

Team development and campaign performance.

About Us Tiger Brands is Africa's largest listed FMCG manufacturer, impacting lives daily with iconic brands across food and beverages.

We are committed to growth, innovation, and inclusivity, aligning with our employment equity goals.