Senior Brand Manager

Kazang; Wes-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Kazang seeks a Senior Brand Manager for EasyPay Voucher to lead brand transformation and strategic initiatives. This role involves deep customer insights, brand planning, and execution across multiple channels. The ideal candidate has a strong background in brand management and a passion for market innovation in South Africa's diverse consumer landscape.

Qualifications

• 4+ years in brand management or marketing senior role.
• Strong experience with brand strategy, campaign development, and digital marketing.

Responsibilities

• Own and evolve the EasyPay Voucher brand strategy.
• Translate brand objectives into creative campaigns across various media.
• Continuously track customer behaviour and market trends.

Skills

Brand Strategy

Campaign Development

Digital Marketing

Project Management

Stakeholder Management

Education

Bachelor’s degree in Marketing or related field

Job description

About the Company

A vacancy exists for a Senior Brand Manager - EasyPay Voucher within the Kazang - Micro Merchant Division, in Century City, Cape Town. Are you ready to lead the charge on a brand that’s transforming how South Africans shop, pay and play with their cash? At EasyPay Voucher, we’re rewriting the rules of convenience, choice and access - and we are looking for a Senior Brand manager who’s excited to bring that story to life. If you’re passionate about impactful brand work, driven by purpose, and thrive on turning data into insights, and strategy into action, we want to hear from you. This is your opportunity to shape one of South Africa’s fastest-growing generic voucher brands - from insight and innovation to messaging and media. You’ll lead strategic brand initiatives that put the customer at the centre, ensuring EasyPay Voucher resonates at every touchpoint - in-store, online, in communities, and across digital platforms.

About the Role

Key Responsibilities include, but are not limited to:

Responsibilities

Brand Strategy & Planning:

• Own and evolve the EasyPay Voucher brand strategy - defining how the brand shows up, what it stands for, and how it connects with customers.
• Lead brand planning and go-to-market strategies across key campaigns, channels, and initiatives.
• Identify growth opportunities and unlock brand potential through clear, insight-led positioning.

Campaign Development and Execution:

• Translate brand objectives into creative, compelling campaigns across ATL, digital, social, and in-store media.
• Brief and manage creative, media, and production partners - ensuring all outputs are on-brand, on-budget, and on-time.
• Collaborate with internal teams on performance marketing, retail/spaza shop rollouts and partner activations.

Customer & Market Insights:

• Continuously track customer behaviour, market trends and competitor activity to inform brand positioning and tactical execution.
• Lead brand health tracking, campaign effectiveness measurement, and consumer research.

Creative & Content Direction:

• Oversee the development of campaign content - including key messaging, visuals, tone of voice and storytelling.
• Partner closely with content, digital and design teams to bring the brand to life in powerful, relevant ways.

Cross-functional leadership:

• Collaborate with product, digital, trade, and sales teams to ensure consistent brand delivery.
• Act as brand champion within the business.

Qualifications

• Minimum Requirements:
• Matric Required, bachelor’s degree in marketing, Brand Communication, or related field preferred.
• 4+ years in brand management or marketing senior role, ideally in a fast-paced, consumer-focused environment.
• Strong experience with brand strategy, campaign development, media planning, and digital marketing.
• Solid understanding of the South African consumer landscape, particularly township and mass market segments.
• Strong commercial acumen and results-driven mindset.
• Excellent project management and stakeholder management skills.
• Confident briefing and collaborating with agencies, creative and internal teams.
• Proficient in performance data and reporting.

Required Skills

• Have worked on brands that serve mass market or emerging market consumers.
• Bring agency-side or fintech/startup experience.
• Have a passion for financial inclusion, access, and innovation.

Pay range and compensation package

Why join EasyPay Voucher? We are not just another brand. We are a movement toward simplicity, possibility, and empowerment - we do it with energy, creativity, and heart. At EasyPay Voucher, you’ll be part of a dynamic team. If you are ready to drive change, build something meaningful, and work with purpose - this is your next great adventure.

Equal Opportunity Statement

We are committed to diversity and inclusivity.

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