Senior Brand Manager

Kazang Connect; Cape Town; On-site; ZAR 400,000 - 500,000; Full time

Job summary

Kazang Connect seeks a Senior Brand Manager to lead the brand strategy for EasyPay Voucher in Cape Town. This role involves developing compelling campaigns, tracking market insights, and collaborating across teams to enhance brand presence and customer connection. If you have over 4 years of experience in brand management and a passion for innovation in the consumer market, we invite you to apply.

Qualifications

• 4+ years in brand management or marketing senior role.
• Strong experience with brand strategy and campaign development.
• Solid understanding of the South African consumer landscape.

Responsibilities

• Own and evolve the brand strategy for EasyPay Voucher.
• Translate brand objectives into creative campaigns across various media.
• Continuously track customer behaviour and market trends.

Skills

Brand Strategy

Campaign Development

Digital Marketing

Stakeholder Management

Project Management

Education

Bachelor’s degree in Marketing or related field

Job description

Senior Brand Manager required in Cape Town.

Are you ready to lead the charge on a brand that’s transforming how South Africans shop, pay and play with their cash? At EasyPay Voucher, we’re rewriting the rules of convenience, choice and access – and we are looking for a Senior Brand manager who’s excited to bring that story to life.

If you’re passionate about impactful brand work, driven by purpose, and thrive on turning data into insights, and strategy into action, we want to hear from you.

This is your opportunity to shape one of South Africa’s fastest – growing generic voucher brands – from insight and innovation to messaging and media. You’ll lead strategic brand initiatives that put the customer at the centre, ensuring EasyPay Voucher resonates at every touchpoint – in-store, online, in communities, and across digital platforms.

Duties and Responsibilities:

Brand Strategy & Planning:

• Own and evolve the EasyPay Voucher brand strategy – defining how the brand shows up, what it stands for, and how it connects with customers.
• Lead brand planning and go-to-market strategies across key campaigns, channels, and initiatives.
• Identify growth opportunities and unlock brand potential through clear, insight-led positioning.

Campaign Development and Execution

• Translate brand objectives into creative, compelling campaigns across ATL, digital, social, and in-store media.
• Brief and manage creative, media, and production partners – ensuring all outputs are on-brand, on-budget, and on-time.
• Collaborate with internal teams on performance marketing, retail/spaza shop rollouts and partner activations.

Customer & Market Insights

• Continuously track customer behaviour, market trends and competitor activity to inform brand positioning and tactical execution.
• Lead brand health tracking, campaign effectiveness measurement, and consumer research.

Creative & Content Direction

• Oversee the development of campaign content – including key messaging, visuals, tone of voice and storytelling.
• Partner closely with content, digital and design teams to bring the brand tto life in powerful, relevant ways.

Cross-functional leadership

• Collaborate with product, digital, trade, and sales teams to ensure consistent brand delivery.
• Act as brand champion within the business.

Minimum Requirements:

• Matric Required, Bachelor’s degree in Marketing, Brand Communication, or related field preferred.
• 4+ years in brand management or marketing senior role, ideally in a fast-paced, consumer – focused environment.
• Strong experience with brand strategy, campaign development, media planning, and digital marketing.
• Solid understanding of the South African consumer landscape, particularly township and mass market segments.
• Strong commercial acumen and results-driven mindset.
• Excellent project management and stakeholder management skills.
• Confident briefing and collaborating with agencies, creative and internal teams.
• Proficient in performance data and reporting.

Bonus Points if you:

• Have worked on brands that serve mass market or emerging market consumers.
• Bring agency-side or fintech/startup experience.
• Have a passion for financial inclusion, access, and innovation.