Senior Analyst Merchandise Content

Massmart; Johannesburg; On-site; ZAR 550,000 - 800,000; Full time

Job summary

A leading company in the retail industry is looking for a Merchandise Analyst to leverage data analytics for optimizing product information and engagement strategies. This mid-senior level position involves collaborating with cross-functional teams to ensure content compliance and enhance customer experiences through data-driven insights.

Qualifications

• 4+ years' experience in data analysis, content optimization, or business intelligence.
• Experience with AI-powered tools for content tagging and metadata enhancement.
• Strong knowledge of regulatory compliance in digital content and eCommerce.

Responsibilities

• Extract and analyze product content data to optimize user engagement.
• Monitor and assess content performance metrics to enhance sales.
• Train stakeholders on data governance best practices.

Skills

Data Extraction

Data Cleaning

SEO

Content Performance Analysis

Problem Solving

Education

Bachelor's degree in data science, Business Analytics, eCommerce, or a related field

Tools

SQL

Python

R

Excel

Job description

Massmart City of Johannesburg, Gauteng, South AfricaMassmart City of Johannesburg, Gauteng, South AfricaDirect message the job poster from Massmart"We encourage people with disabilities to apply."Summary : This role is responsible for leveraging data analytics to improve merchandise content quality, optimize SKU activation rates, and ensure compliance with established content standards.

The specialist ensures that all product information is accurate, structured effectively, and contributes to a seamless customer shopping experience.FUNCTIONS / RESPONSIBILITIES : Data Analytics & InsightsExtract large volumes of product content and SKU activation data from internal systems and third party sources to generate insights that will inform content optimization strategies and improve conversion rates.Analyze historical and real-time engagement data on product pages to identify which content formats drive the highest customer engagement and optimize listings accordingly.Monitor key metrics such as content accuracy, SKU completeness, and image quality to ensure all online merchandise meets internal standards and provides a seamless user experience.Segment customer behavior data by product categories, browsing patterns, and purchase frequency to identify trends that influence merchandise content effectiveness and drive personalization strategies.Develop dashboards that consolidate real-time and historical content performance data to provide leadership with clear insights into opportunities for enhancement and data-driven decision-making.Collaborate with IT and UX teams to integrate analytics tools into digital platforms, ensuring that merchandise content can be continuously refined based on data-driven insights to enhance customer satisfaction.Content Performance OptimizationAssess the effectiveness of product content by comparing engagement, conversion, and bounce rates across different categories to identify opportunities for improving descriptions, images, and attributes to maximize sales.Test different variations of product descriptions, images, and layouts through A / B testing to determine the most effective content formats that drive user engagement and increase conversion rates.Evaluate competitor product content strategies to understand market benchmarks, identify gaps in our content approach, and recommend enhancements to maintain a competitive edge in eCommerce.Implement AI-driven tagging and categorization tools to automate metadata generation, ensuring that product listings are easily discoverable through search and filtering functionalities.Advise the Merchandise Content Standards team on best practices derived from data analysis, ensuring that product descriptions and media assets align with proven engagement strategies and user behavior.Generate periodic reports summarizing SKU activation progress, content quality metrics, and improvement opportunities, ensuring leadership and cross-functional teams have the insights needed to refine online merchandising strategies.Data Governance & IntegrityEnsure that all product data adheres to company governance policies and industry standards, maintaining consistency across all online merchandise listings and preventing inaccurate product information from impacting customer trust.Validate product attributes and imagery before they are published online, ensuring that customers receive accurate and reliable information that enhances their shopping experience.Audit existing product content regularly to identify inconsistencies, missing details, or outdated information and implement corrective actions to maintain high data integrity.Train internal stakeholders, including content creators and category managers, on data governance best practices to ensure that all product content adheres to established accuracy and compliance standards.Enforce compliance with global and local data privacy laws, ensuring that product data and related content are handled in a secure manner that aligns with regulatory requirements and protects company reputation.Maintain a structured database of all active SKUs, historical content performance data, and content compliance records to provide an organized reference point for future audits and quality checks.Process & Workflow EfficiencyDesign and implement automated data validation tools that check for missing, incomplete, or incorrect product content, reducing the risk of errors and improving content readiness for online publication.Identify inefficiencies in SKU activation workflows by analyzing process bottlenecks and implementing solutions that accelerate product go-live timelines without compromising quality.Develop scripts and AI-powered tools that facilitate data cleaning, standardization, and enrichment, ensuring that product listings are comprehensive, informative, and visually appealing to customers.Optimize metadata tagging and search engine indexing for product listings to improve discoverability and ensure customers can easily find relevant products based on their browsing behavior and preferences.Standardize quality control processes across different product categories to establish consistent benchmarks for content accuracy, completeness, and presentation.Document all workflow procedures, automation scripts, and validation rules to create a reference guide that enables continuous process improvement and knowledge retention.Stakeholder Engagement & ReportingPresent detailed content performance reports to leadership, summarizing key trends, content compliance rates, and improvement areas to align on strategic decisions for enhancing merchandise content.Advise Marketing and Buying teams on how content enhancements can impact SKU visibility, engagement, and sales performance, ensuring alignment between merchandising and commercial objectives.Coordinate with IT and UX teams to leverage analytics insights for refining the customer journey and ensuring a frictionless shopping experience across all digital touchpoints.Work closely with vendor management teams to improve third-party product data accuracy, ensuring that all vendor provided content meets quality standards before being published onlinemunicate recommendations for optimizing content strategies across business units, helping different teams understand how product content quality influences conversion and customer satisfaction.Engage external partners and industry networks to stay informed about emerging eCommerce content trends, leveraging new insights to refine internal merchandising strategies.Risk & Compliance ManagementMonitor product content compliance with regulatory requirements and internal standards to minimize legal risks associated with misleading or incorrect information.Assess potential risks related to third-party vendor content and establish quality control mechanisms to prevent the display of inaccurate or non-compliant product listings.Develop risk mitigation frameworks for digital content governance, ensuring that product listings remain accurate, trustworthy, and legally compliant across all platforms.Implement security measures to prevent unauthorized modifications to product content, protecting the integrity of online merchandise information.Collaborate with legal and compliance teams to ensure product descriptions, pricing structures, and marketing claims align with advertising regulations and consumer protection laws.Review all merchandise content processes periodically to identify vulnerabilities, introduce new safeguards, and ensure adherence to best practices in risk management.Requirements : Minimum Academic, Professional Qualifications and Experience required for this positionQualifications : Bachelor's degree in data science, Business Analytics, eCommerce, Information Systems, or a related fieldExperience : 4+ years' experience in data analysis, content optimization, or business intelligence within eCommerce.Expertise in product data structuring, automation, and dashboard development.Proficiency in SQL, Python, R, or Excel for data manipulation and analysis.Experience with AI-powered tools for content tagging and metadata enhancement.Strong knowledge of regulatory compliance in digital content and eCommerce.Ability to collaborate across multiple departments to drive data driven decisionspetencies and SkillsCore Competencies : Data Analytics & InterpretationProcess Automation & EfficiencyContent Quality & OptimizationProblem-Solving & Decision MakingStakeholder Management & CollaborationTechnical Proficiency in Data ToolsRegulatory & Compliance AwarenessTrend Analysis & Benchmarking AI & Machine Learning IntegrationStrategic Thinking & ExecutionSkillsData Extraction, Cleaning & StructuringSKU Activation & Content Performance AnalysisSEO & Metadata OptimizationProcess Improvement & Workflow AutomationData Governance & Regulatory ComplianceCompliance AuditingApplication in ContentCommunication & Reporting"Employment Equity Policy Requirements may be applicable"Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionProduct Management and AnalystIndustriesRetailReferrals increase your chances of interviewing at Massmart by 2xSign in to set job alerts for "Merchandise Analyst" roles.Johannesburg, Gauteng, South Africa 2 days agoCity of Johannesburg, Gauteng, South Africa 2 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