Search Strategy Lead

BSBF; Midrand; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading global consumer products company in Midrand, Gauteng is seeking a Search Strategy Lead to transform their search ecosystem and drive e-commerce growth. The ideal candidate should have a strong background in SEM and Retail Media. This role requires a visionary strategist who will oversee the SEO strategy and guide the content team. The position demands a bachelor's degree in a relevant field, along with at least 5 years of hands-on experience in managing complex search campaigns. Competitive compensation and benefits are available.

Qualifications

• Minimum 5 years of experience managing complex Search (SEO / PPC) campaigns.
• Deep experience in Retail Media and the evolving AI search landscape.
• Proven track record of successfully improving organic rankings.

Responsibilities

• Develop and execute a robust search strategy to drive e-commerce sales.
• Monitor paid search campaigns to drive sales on key e-commerce sites.
• Develop a comprehensive SEO strategy to improve organic rankings.

Skills

Marketing

Data Visualization

Customer Segmentation

Analytics

Education

Bachelor’s degree in Advertising, Marketing, Business or a related field

Tools

Google Ads

GA4

Semrush

Ahrefs

Screaming Frog

Tableau

Microsoft Powerpoint

Google Suite

Job description

No Relocation Assistance Offered

Job Number#170688 - Midrand Gauteng South Africa

Who We Are

Colgate‑Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join Colgate‑Palmolive a caring innovative growth company reimagining a healthier future for people, their pets and our planet. Guided by our core values "Caring, Inclusive and Courageous" we foster a culture that inspires our people to achieve common goals. Together let's build a brighter, healthier future for all.

We are seeking a Search Strategy Lead to lead the strategic evolution of our search ecosystem for Colgate‑Palmolive across the Africa EurAsia Division.

This leadership role will be responsible for transforming search into a primary engine for driving e‑commerce growth, dominating our online presence and fueling our 1PD pipeline for personalization.

The ideal candidate will develop and pioneer our new AI‑First Search Strategy transforming how we win in this new landscape. This requires a visionary strategist with proven mastery of SEM (SEO / PPC) and Retail Media (Sponsored Search). This person will serve as the central strategic leader and evangelist for search partnering with and empowering our local digital teams to orchestrate growth and set a new standard of digital excellence.

Principal Duties and Responsibilities

• Develop and execute a robust search strategy tailored to our top‑priority Africa EurAsia markets to drive e‑commerce sales and grow our online market share.
• Monitor all paid search campaigns across Google Ads and Sponsored Search on Retail Media Networks (RMN) to drive sales and product visibility on key e‑commerce sites.
• Develop a comprehensive SEO strategy to improve organic search rankings through Answer Engine Optimization (AEO), defining content strategies for AI‑driven search (e.g. Google SGE, Perplexity) and retrieval‑based natural language processing (NLP) systems.
• Oversee the high‑level goal of capturing high‑quality first‑party data (both known and unknown) through all search‑related activities.
• Guide the content team in creating optimized content to appear in AI snapshots, instant answers, voice search and featured SERPs.
• Perform regular technical SEO audits and work with the web development team in LATAM to implement fixes (e.g. site speed, structured data, crawlability).
• Develop and manage scalable link‑building strategies to enhance domain authority.
• Conduct A/B testing on ad copy, landing pages and bidding models to drive continuous improvement.
• Define, monitor and report on KPIs for all search initiatives, preparing detailed reports for senior management with actionable insights.
• Serve as the central in‑house expert on search, providing guidance, training and best practices to local subsidiary digital teams.
• Support all local teams to manage paid media budgets, bidding strategies and external agency performance to maximize ROAS and minimize CPA (Cost Per Acquisition).

Education Experience & Skill Requirements

• Bachelor’s degree in Advertising, Marketing, Business or a related field (or equivalent practical experience).
• Minimum 5 years of hands‑on experience managing complex Search (SEO / PPC) campaigns with deep experience in Retail Media and the evolving AI search landscape.
• Proven track record of successfully improving organic rankings and managing complex paid search campaigns with significant budgets.
• Expert knowledge of GA4, GSC and Google Ads.
• Deep experience with standard search tools (Semrush, Ahrefs, Screaming Frog).
• Strong analytical skills with the ability to interpret data, identify trends and make data‑driven decisions.
• Strong communication, presentation and collaboration skills with the ability to explain complex concepts to non‑technical stakeholders, upskill brand teams and influence senior management.
• Self‑starter with an experimental (test‑and‑learn) mindset capable of prioritizing tasks and working in a fast‑paced corporate environment without full guidance.
• Results‑driven and oriented.

Our Commitment to Inclusion

Our journey begins with our people developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions) or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

Key Skills

• Marketing
• Data Visualization
• Tableau
• Customer Segmentation
• Microsoft Powerpoint
• Investment Banking
• Strategic Planning
• Financial Modeling
• Customer relationship management
• Management Consulting
• Google Suite
• Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1