Search Specialist - Fixed Term Contract

Company description

Publicis is a global leading full-service digital, shopper, data, and media agency, delivering best-in-class strategy, creative, and technology as part of a global network.

We work with some of the country's leading brands.

We are experts in the full range of digital disciplines including web, mobile, social, Google, CRM, and data. The agency is young, dynamic, and growing rapidly, and we are constantly looking for great digital professionals who want to make a major impact on the digital landscape.

Overview

We are seeking an experienced digital Paid Media Specialist to drive innovative and highly effective digital marketing campaigns for our clients. Your responsibilities will include devising and implementing PPC strategies across assigned client accounts, managing campaigns, and optimizing performance.

Responsibilities

1. Stay updated with paid search advertising trends, techniques, and software.
2. Implement and manage paid search campaigns on platforms like Google, Facebook, LinkedIn, Twitter, YouTube, etc.
3. Conduct competitor and keyword research, analyze performance, and optimize campaigns accordingly.
4. Manage bids, ad placements, and ongoing campaign optimization to maximize ROI.
5. Utilize bid management tools and data modeling for campaign effectiveness.
6. Monitor campaign metrics and prepare reports for clients.
7. Collaborate with the team on landing page testing and optimization.
8. Conduct A/B testing to improve various campaign elements.
9. Create targeted audiences and track conversions.
10. Develop campaigns across Search, GDN, and YouTube.
11. Build and maintain client relationships, providing strategic recommendations.
12. Participate in client meetings and contribute to strategic planning.

Qualifications

• 3-4 years' experience in search campaign management, handling big budgets (>1M/month).
• Strong analytical skills and performance-driven mindset.
• Excellent communication and time management skills.
• Attention to detail and ability to work independently and in teams.
• Passion for digital marketing and industry trends.
• Proficiency in Excel and data analysis.

Technical Requirements

• Certifications in Google Ads (Search, Display, Video, Shopping, Mobile).
• Google Analytics certification.
• Willingness to upskill in GMP, Google Tag Manager, and Data Studio.
• Experience in budget management.

Mindset & Skills

• Proactive, innovative, and industry-leading attitude.
• Strong organizational, communication, and problem-solving skills.
• Adaptability and eagerness to learn.
• Technology-savvy and confident in challenging the status quo.

Additional Information

• Participation in training and certification courses.
• Accurate timesheet reporting daily.