Search Marketing Manager (Remote, Sandton)

Blacksmith Agency; Sandton; Remote; ZAR 991,000 - 1,486,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Search Marketing Manager to own paid media for a book of B2B and growing-brand clients. You will steer targeting, budgets, roadmap, and narrative on calls with clients.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize spend, track conversions with GA4 and GTM, and craft the 90-day and quarterly plans to drive growth and retention.

Qualifications

• 3+ years hands-on in Google Ads and Meta advertising.
• Record of improving ROAS, CPA, or pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for a book of B2B and growth-brand clients.
• Plan budgets, bidding strategies, targeting, and creative testing.
• Track conversions with GA4 and Tag Manager; ensure reliable attribution.
• Develop 90-day and quarterly roadmaps and present performance narratives.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

English communication

Tools

GA4

Google Tag Manager

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Search Marketing Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.