Search Marketing Manager (Remote, Pietermaritzburg)

Blacksmith Agency; Pietermaritzburg; Remote; ZAR 1,486,000 - 2,147,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency hiring a Search Marketing Manager to own paid media for B2B and growing-brand clients. You will shape targeting, budget calls, the roadmap, and the narrative on client calls, acting as the strategic voice at the table.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handling budget, targeting, testing, and campaign optimization.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns yourself.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Manage budget allocation, bidding, targeting and creative testing.
• Implement conversion tracking and attribution you can trust (GA4, Tag Manager, pixels).
• Develop 90-day and quarterly roadmaps for each client and explain the numbers.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Advertising

Campaign optimization

ROAS improvement

US client communications

Agency experience

Tools

GA4

Tag Manager

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Search Marketing Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.