Search Engine Optimisation (SEO) Specialist

Cardilogix Talent Specialists; Johannesburg; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading company in Johannesburg is seeking an experienced Search Engine Optimisation (SEO) Specialist. The role involves managing SEO and SEM activities, optimizing website content, and analyzing performance metrics to enhance online visibility. Ideal candidates will have a strong background in SEO strategies, proven experience with PPC campaigns, and a degree in a quantitative field. Join a dynamic team to drive digital marketing success!

Qualifications

• 6-8 years of experience in SEO and SEM.
• Proven experience managing PPC campaigns.

Responsibilities

• Manage all SEO activities including content strategy and link building.
• Track and analyze website analytics and PPC initiatives.

Skills

SEO

SEM

Website Analytics

A/B Testing

Education

BS/MS degree in a quantitative field

Tools

Google Analytics

NetInsight

Omniture

WebTrends

Job description

Search Engine Optimisation (SEO) Specialist – Johannesburg.

Duties and Responsibilities:

• Manage all search engine optimisation and marketing activities.
• You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
• You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximise ROI.
• Track, report, and analyse website analytics and PPC initiatives and campaigns.
• Optimise copy and landing pages for search engine marketing.
• Research and analyse competitor advertising links.
• Develop and implement link building strategy.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements:

• 6-8 Years experience.
• Proven SEO experience.
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
• Experience with A/B and multivariate experiments.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• BS/MS degree in a quantitative, test-driven field.