Sales Trade Marketing Analyst - Centurion

Findojobs South Africa; Gauteng; On-site; ZAR 350,000 - 500,000; Full time

Job summary

A leading recruitment agency in South Africa is seeking a Sales Analyst to ensure collection, analysis, and reporting of sales-related data. The ideal candidate will possess a Bachelor's degree in Business, Marketing, or Finance and have solid analytical skills. Responsibilities include developing sales metrics, analyzing market trends, and providing comprehensive reports to enhance profitability in the meat and retail sectors. This role offers a dynamic work environment focusing on data-driven decision-making.

Qualifications

• Bachelor's degree in Business, Marketing, or Finance.
• A degree in Supply Chain or Logistics is an advantage.
• Proficiency in handling large datasets.

Responsibilities

• Provide sales reporting and analysis to monitor performance.
• Create dashboards and reports to support decision-making.
• Collaborate on new application development and existing system enhancements.

Skills

Analytical Skills

Data Management

Trend Analysis

Sales Reporting

Problem-Solving

Attention to Detail

Communication Skills

Knowledge of FMCG Industry

Customer Insights

Education

Bachelor's degree in Business, Marketing, or Finance

Degree in Supply Chain or Logistics

Tools

Microsoft BI

QlikView

Microsoft Applications

Job description

To ensure the collection, analysis, and reporting of sales-related data in an ongoing effort to increase overall sales productivity, profitability, and support to the sales team.

Development and tracking of sales metrics to improve decision-making. To provide analytical services to Butcheries, Supply Chain, and Production.

QUALIFICATIONS

Bachelor's degree in Business, Marketing, or Finance.

A degree in Supply Chain or Logistics is an advantage.

KNOWLEDGE REQUIRED

• Product analysis, costing, and profitability analysis
• Data analytics and modeling
• Sales and Marketing Systems
• Market research methodology
• Competitor analysis
• Microsoft BI, QlikView, Microsoft Applications, and related systems
• Understanding of meat and retail business models
• Understanding Pricing Strategies

SKILLS REQUIRED

• Analytical Skills: Ability to analyze and interpret large sets of sales data to make informed decisions
• Data Management: Proficiency in handling large datasets, ensuring accuracy, and creating reports for stakeholders
• Trend Analysis: Ability to track market trends, sales performance, and customer behaviors to forecast future sales and demand
• Sales Reporting: Experience in creating and presenting detailed sales reports, dashboards, and insights to senior management
• Problem-Solving: Aptitude for identifying issues in sales data and developing actionable solutions
• Attention to Detail: Ensuring accuracy in data analysis and presentation
• Communication Skills: Ability to clearly communicate findings and recommendations to technical and non-technical audiences
• Knowledge of FMCG Industry: Understanding of meat sector dynamics, market demand cycles, pricing, and competition
• Customer Insights: Ability to analyze consumer behavior and sales patterns to inform strategy

1. Collection, Analysis & Reporting

• Advanced use of statistical analysis tools/applications
• Provide sales reporting and analysis to monitor performance
• Support internal presentations and business reviews with data and analysis
• Create dashboards, measures, and reports to support decision-making
• Channel data analysis, product movement, customer and consumer purchase data, and behavior
• Interpret data to derive strategic insights
• Identify and develop business opportunities through data analysis
• Sales forecasting for production planning
• Participate in sales calls/meetings as required
• Maintain a customer-specific database
• Evaluate promotional effectiveness using available data sources
• Collaborate on new application development and existing system enhancements

2. Reporting Specifics

• Customer sales performance review documents & presentations
• Key account master listing (customer, product)
• Customized reports
• Board sales reports (by customer/region) using QlikView
• Audit sales reports in QlikView
• Sales reports in QlikView
• Quarterly reports in QlikView
• Profitability reports by channel
• Category sales report by butchery
• Profitability reports for butcheries by SKU

3. Trade Marketing

• Develop and implement National Promotions calendar aligned with marketing campaigns
• Track and report on promotion results
• Support Retail Activation efforts
• Manage branding and activations in informal channels
• Handle trade marketing deliverables such as trade presentations and product catalogs

4. Pricing Strategies

• Cost-Plus Pricing: Monitor costs and ensure pricing covers costs and achieves margins, with periodic adjustments
• Competitive Pricing: Align prices with market competitors to ensure value proposition
• Promotional Pricing: Analyze short-term discounts and bundling offers for their impact on sales and brand equity

5. Service Quality

• Reliability, Responsiveness, Assurance, Empathy, Tangibles, and Product Knowledge

6. Governance and Compliance

• Adhere to company policies and procedures

7. Occupational Health & Safety

• Fulfill OHS duties in the office