Sales Support and Application Manager

Liebherr Group; Springs; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading industrial machinery firm in Springs is seeking a Sales Support and Application Manager to drive sales growth. This role blends strategic sales leadership with technical expertise. Responsibilities include supporting regional sales strategies and providing comprehensive product knowledge to clients. Ideal candidates should have over 7 years of experience in sales and technical roles, with strong communication skills and fluency in English.

Qualifications

• Minimum of 7 years’ experience in a related field.

Responsibilities

• Provide comprehensive technical and commercial support to customers.
• Lead sales enablement initiatives.
• Develop promotional campaigns.
• Conduct site visits to assess needs and demo products.
• Deliver high-quality product presentations.

Skills

Expert technical knowledge of Liebherr EMT product line

Fluent in English

Skilled in life cycle costs analysis

Education

Technical qualification and/or Trade Certificate

Job description

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The Sales Support and Application Manager is responsible for driving Liebherr EMT sales growth by providing both technical and commercial expertise to OEM factories, affiliates, mixed sales companies (MSCs), dealers, and customers. This role blends strategic sales leadership with deep technical product knowledge, ensuring solutions are tailored to operational needs while maximising profitability.

Primary Responsibilities

• Provide comprehensive technical and commercial support to customers, sales teams, and dealers, ensuring optimal product selection based on operational and application requirements.
• Lead sales enablement initiatives, including technical training, product demonstrations, and life cycle cost (LCC) analyses for internal teams and customers.
• Align regional sales strategies with corporate objectives to maximise revenue and improve sales margins.
• Identify new product opportunities and market trends, feeding insights back to Factories and marketing teams.
• Develop promotional campaigns in collaboration with marketing & Sales and contribute to sales strategy planning.
• Support machine configuration, pricing negotiations, and customised solutions for strategic accounts by conducting exhaustive market studies
  
  

− Maintain and expand the customer base by coaching sales representatives, building relationships with key accounts, and identifying new market opportunities.
− Conduct site visits with sales representatives to assess needs, demonstrate products, and provide technical expertise.
− Deliver high-quality product presentations and training to both customers and internal sales teams.
− Serve as primary technical liaison between Liebherr Africa, OEM factories, dealers, and customers for sales-related technical support.
− Oversee product, pricing, and marketing coordination, considering regional requirements.
− Drive customer satisfaction by ensuring timely handling of inquiries, proposals, and technical solutions.
− Monitor competitor activity, industry trends, and emerging technology to maintain market competitiveness.
− Recommends products by identifying new product opportunities, surveying consumer needs and trends, and tracking competitors.
− Delivers sales presentations to existing and potential customers.

Requirements and

Competencies
− Expert technical knowledge of Liebherr EMT product line and applications.
− Fluent in English.
− Skilled in life cycle costs analysis.
− Minimum Of 7 Years’ Experience.
− Technical qualification and or Trade Certificate

Have we awoken your interest? Then we look forward to receiving your online application. If you have any questions, please contact KEFENTSE FEZEKA GUNGQISA.
One Passion. Many Opportunities.

The Company
Liebherr-Africa (Pty) Ltd supplies construction machines, mining machines as well as material handlers. For these technically innovative and user orientated products, the company also offers high-quality back up service and spare parts.

Location
Liebherr-Africa (Pty.) Ltd.
20 Vlakfontein Road
1560 Springs
South Africa (ZA)

Contact
KEFENTSE FEZEKA GUNGQISA
[e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Industrial Machinery Manufacturing

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