Sales Representative

The HEINEKEN Company; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A beverage company in Johannesburg seeks a Sales Representative to promote its brand portfolio and drive market share. The ideal candidate will have 2-3 years in FMCG sales, strong persuasive skills, and a valid driver's license. This position involves working weekends and building partnerships with clients. The role offers a permanent contract and opportunities for personal development.

Qualifications

• 2-3 years of FMCG or relevant experience.
• A valid driver's license - Code 08 with at least 2 years driving experience.
• Ability to work on weekends for promotions.

Responsibilities

• Sell and promote the Heineken Beverages Brand portfolio.
• Drive market share and maintain customer partnerships.
• Implement business improvement initiatives.

Skills

Persuasive selling skills

Negotiation

Sales Commercial Insights

Sales process management

Sales strategies and plans

Sales Technology Application

Education

Relevant Tertiary Qualification (Diploma / Degree)

Job description

Overview

We Go Places! How about you?

Immediate Superior: Sales Manager
Job Grade: 8
Location: Soweto
Function: Sales
Type of Contract: Permanent
Reference Number: 145142
Closing Date: 8 October 2025

Purpose of the Position

To sell and promote the Heineken Beverages Brand portfolio to customers within a specific geographical area, by creating brand awareness and building brands in line with strategic objectives.

Key Result Areas

• Drive market share
• Drive and maintain Accessibility, Availability and Activation and Affordability for clients
• Drive RSP
• Brand portfolio approach across all categories Beer, Wine, Spirits and RTD
• Drive price-driven promotions and power pack compliance agreements with customers
• Build partnerships with customers
• Maintain call strike rate
• Drive continuous improvement and implement business improvement initiatives
• Take responsibility for own development and contribute to team effectiveness by displaying HEINEKEN Behaviours

Educational Qualifications

• Relevant Tertiary Qualification (Diploma / Degree)

Professional Experience And Personal Attributes

• 2-3 years of FMCG or relevant experience
• A valid drivers license - Code 08 without endorsements with at least 2 years driving experience
• Weekend work and promotions
• Persuasive selling skills & negotiation
• Sales Commercial Insights: Awareness and understanding of the implications of fundamental commercial implications on day- to- day decisions
• Sales process management: Understand the primary key drivers of sales in different channels
• Sales Product Knowledge: Product relevance by channel, cluster and tier understood and applied
• Sales strategies and plans to sustain brand growth
• Sales Technology Application: Demonstrate an understanding of how technology works within the sales process

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.