Sales Representative

Pernod Ricard; Johannesburg; On-site; ZAR 250,000 - 350,000; Full time

Job summary

A leading global beverage company is seeking a Sales Representative in Johannesburg to drive sales for both on and off trade accounts. The ideal candidate will have at least 3-5 years of experience in the liquor industry or FMCG, a National Diploma or Degree in Commerce, Sales, or Marketing, and possess strong negotiation and relationship management skills. This role includes implementing sales strategies and maintaining high merchandising standards.

Qualifications

• At least 3-5 years’ experience in the liquor industry or FMCG environment.
• Must have a valid Driver’s License.

Responsibilities

• Developing new business opportunities and increasing sales volumes.
• Implementing sales and marketing strategies effectively.
• Maintaining merchandising standards.

Skills

Negotiation Techniques

Sales Team Management

Customer Relationship Management

Results Orientation

Education

National Diploma or Degree in Commerce, Sales, or Marketing

Job description

Job Purpose

The Sales Representative will be responsible for both On and Off trade accounts. The main objective for the role is to drive the route to market pull through from our Redistributors to our On Trade / Off Trade customers, identifying new business opportunities and increase our database.

Key Responsibilities

Sales and growth in market share are increased through targeted sales and marketing activities

Generate sales from existing customers

• Call plan implemented
• Deals and discounts negotiated within agreed parameters
• Customer queries and problems resolved
• Increased sales volumes negotiated within allocated sales area
• New listings and sales targets achieved as per sales plan
• Calls and sales volumes recorded on standard daily working sheets and PDA
• Weekly and monthly sales and ad hoc promotions reports submitted on time according to agreed format on PDA

Implement sales and marketing strategy effectively

Visibility agreement executed

Additional visibility opportunities identified and implemented

Product availability / distribution targets implemented

Merchandising standards are maintained

Segmentation tool implemented (PDA)

Implement promotions

Promotions arranged according to the promotions plan

Promotional stock, staff and point of sale for promotions arranged

Promotions set up and implemented according to set criteria and on time

Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline

Develop brand equity

Promotions reflect brand appropriate look and feel

Consumers engaged through events and promotions

Bar staff engaged and trained to promote the brand

Relationships with equity accounts developed

Generate new business

New business initiated as per targets

Relationships with re-distributors developed

Leads followed up and feedback provided to sales managers

Business opportunities to sell product range identified

Documentation required for the opening of new accounts collated and followed up

New equity accounts identified

Stakeholder Relations

Productive relationships with internal and external stakeholders maintained :

Build relationships with customers and re-distributors

Increased sales volumes negotiated

Customer queries and problems resolved effectively

Pernod Ricard is a preferred supplier

Business opportunities to sell product range identified

Liaise with Merchandisers

Merchandising standards are maintained

Ad hoc merchandising opportunities exploited

Develop collaborative relationship with the PRSA and Re-distributor Call Centres

Orders are captured correctly and on time

Out of stock information available to reps

On hold accounts information available to reps

Liaise with Regional Promotions Manager

Promotions set up and implemented according to set criteria and on time

Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline

Build collaborative relationships with bar staff and venue owners

New trends identified

Pernod Ricard is the preferred supplier

Minimum Educational Requirements and Work Experience :

National Diploma or Degree qualification with commerce, sales and marketing preferable

At least 3-5 years’ experience in the liquor industry or within an FMCG environment

Must have a valid Driver’s License

Functional and Technical Competencies :

Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management

Job Posting End Date :

Target Hire Date :

2025-05-01

Target End Date :