Sales Representative

Abantu Staffing Solutions; East London; On-site; ZAR 180,000 - 260,000; Full time

Job summary

Abantu Staffing Solutions is seeking a dynamic Field Sales professional for East London and surrounding areas. You will call on retail key accounts and wholesale channels, drive new business, and meet monthly targets while expanding product ranges.

You will build strong relationships with store owners and staff, ensure optimal product placement, and travel frequently within the territory, including overnights. A proven sales track record and independence are essential.

Qualifications

• Matric (Grade 12) – essential.

Responsibilities

• Call on the full customer base within East London and surrounding territory.

Skills

Territory management

Relationship-building

Negotiation

Sales targets

Communication

Education

Matric Grade 12

Tools

Microsoft Office

Mobile apps

Job description

Key Responsibilities

• Call on the full customer base (retail key accounts and wholesale channels) within the allocated East London and surrounding territory

• Prospect for new business and open new accounts

• Achieve monthly sales targets and KPIs

• Expand product range and introduce new products into stores

• Build and maintain strong relationships with store owners, managers, and staff

• Ensure optimal product placement, visibility, and merchandising (including gantries and displays)

• Monitor stock levels and place orders to avoid out-of-stock situations

• Be able to do stock rotation in stores.

• Execute promotions, activations, and in-store campaigns

• Conduct competitor analysis and provide market feedback

• Ensure compliance with company policies and industry regulations

• Use mobile sales tools and applications to report on daily activities and performance

• Drive switch-selling by educating store staff and consumers on company brands

• Travel extensively within the region, including approximately 6 overnight stays per month

Key Performance Indicators (KPIs)

• Sales volume and revenue growth

• Number of daily store visits/calls

• New account acquisition

• Product listings per store

• Range compliance across outlets

• Execution of promotions and activations

• Market share growth within the territory

Minimum Requirements

• Matric (Grade 12) – essential

• FMCG Organised channel Experience is a bonus

• Valid driver’s license

• 2-5 years' external sales experience (FMCG, tobacco, or vape industry preferred)

• Proven track record of achieving sales targets

• Strong relationship-building and negotiation skills

• Ability to work independently and manage a territory effectively

• Good communication and interpersonal skills

• Basic computer literacy (Microsoft Office, mobile apps, reporting tools)

Key Competencies

• Results-driven and target-oriented

• Self-motivated and disciplined

• Strong problem-solving ability

• Entrepreneurial mindset

• High energy and resilience

• Excellent time management and planning skills

• Strong analytical ability

Advantageous:

• Existing relationships within the retail or tobacco trade

• Knowledge of vape and tobacco products

• Experience in merchandising and in-store activations

• FMCG background or retail on-floor management experience

Additional Requirements:

• Willingness to travel extensively within the assigned area

• Willingness to work flexible hours when required

• Must maintain a professional and responsible lifestyle

• Clear criminal record