Sales & Marketing Manager - Qpro Feeds, Bethlehem

VKB Agriculture; Vrystaat; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A dynamic agricultural company is seeking a Sales & Marketing Manager to lead its marketing initiatives and field sales operations. The ideal candidate will drive high-performance sales execution while nurturing strong client relationships and overseeing the development of marketing strategies aimed at growth in the competitive animal feed industry.

Qualifications

• Minimum 5 years in a marketing or sales leadership role.
• Deep understanding of animal nutrition and feed industry required.
• Fluency in Afrikaans and English essential.

Responsibilities

• Lead and manage a team of field-based sales agents.
• Set and monitor performance targets for sales and market growth.
• Develop and implement a comprehensive marketing strategy.

Skills

Leadership

Communication

Analytical thinking

Customer focus

Negotiation

Education

BSc (Agric) Animal Science or similar degree

Tools

MS Office Suite

Job description

Introduction to the VKB Group

The VKB Group is an agricultural company, providing support to farmers and producing straight-from-the farm foods for consumers. Apart from various consumer brands, the VKB Group is represented by its regional brands: VKB, GWK, and NTK. Our roots are firmly planted in agriculture with farming at our core, continuously growing and evolving throughout the years.

Starting with providing everything needed on the farm to produce food, we now operate in all areas of the food supply chain: processing, logistics, and national and global market channels.

This “house of brands,” established with the support of our farmer shareholders, forms the foundation for building the agribusiness of the future.

Our purpose

Touch lives – for the better: We aim to make a positive impact in people’s lives—our employees, producers, clients, communities, and the larger industry. Through collaboration, we strive to create a bigger and longer-lasting impact in the lives of all South Africans.

Values

We live by five important values:

We are HUMBLE

We acknowledge our blessings.

We are HUNGRY

We do not settle for mediocrity.

We are BOLD

We do what is right, even if it scares us.

We are SMART

We consider our words and actions carefully.

We are TEAM PLAYERS

No one can do this alone.

Our legacy

For the Love of the Land: We do it all for our legacy and the love of nature, people, country, sustainability, and progress.

More about QPro Feeds

QPro Feeds is a dynamic and growing animal feed manufacturing company with facilities in Bethlehem and Vrede. We serve both internal and external customers in the ruminant and monogastric sectors. We are seeking an experienced and performance-driven Sales & Marketing Manager to lead our brand, marketing initiatives, and field sales operations.

Job Description

The ideal team player will be a dynamic leader with a passion for agriculture, capable of driving strategic marketing initiatives and high-performance sales execution. They will inspire and guide a team of regional sales agents, foster strong customer relationships, and align marketing efforts to support business growth in the competitive animal feed industry.

Requirements

• BSc (Agric) Animal Science or similar degree
• Deep understanding of animal nutrition and the animal feed industry.
• Minimum 5 years in a marketing or sales leadership role, ideally in agriculture or the animal feed sector.
• Experience managing and developing a sales team.
• Proficient in MS Office Suite (Excel, PowerPoint, Word)
• Afrikaans and English fluency essential.

Duties and Responsibilities

• Lead, coach, and manage a team of field-based sales agents operating across multiple regions.
• Set and monitor performance targets (sales volume, market growth, new customer acquisition).
• Conduct regular field visits, team meetings, and one-on-one sessions with sales agents.
• Review and approve weekly/monthly sales reports, ensuring accuracy and strategic alignment.
• Guide the team in identifying new business opportunities, strategic accounts, and regional priorities.
• Ensure consistent messaging, pricing, and branding across the sales function.
• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Monitor and improve product branding, packaging, and marketing materials.
• Oversee product launches and campaigns supporting regional sales efforts.
• Support the sales team with high-level customer interactions and escalated issues.
• Deliver presentations and product updates at farmer’s days, trade shows, and stakeholder events.
• Build strategic partnerships with key clients and industry influencers.
• Work closely with Technical, Operations, and Procurement teams to align supply chain, product forecasting, and customer demand.
• Ensure effective communication between sales agents, internal departments, and clients.
• Provide training to sales agents and customers on technical and product knowledge.
• Lead internal training sessions to ensure sales agents are equipped with up-to-date industry knowledge and sales techniques.
• Manage and track the marketing and sales budget, including ROI.
• Provide monthly management reports with insights, progress, and recommendations.
• Analyze sales data, customer trends, and competitor activities to inform strategy.

Skills Required

• Excellent leadership and team management skills
• Strong communication, coaching, and presentation abilities
• Analytical thinking and data-driven decision-making
• Deep customer focus and relationship-building skills
• Strong understanding of the agricultural customer environment, especially livestock and feed producers
• Conflict resolution, negotiation, and strategic influence skills