Sales Marketing Manager

Introlab (Pty) Ltd; Wellington; On-site; ZAR 600,000 - 1,000,000; Full time

Job summary

Introlab (Pty) Ltd is seeking a National Sales and Marketing Manager to enhance their national sales strategy across South Africa. This role involves driving growth by leading a team, building client relationships, and executing market strategies in a dynamic and purpose-driven environment. You will play a key part in shaping sales initiatives and contributing to the agricultural innovation landscape.

Qualifications

• Minimum 7 years' experience in sales and marketing, preferably in agriculture.
• Proven track record of leading sales teams to achieve growth targets.
• Valid driver's license and willingness to travel nationally.

Responsibilities

• Develop and execute a national sales strategy to drive revenue growth.
• Lead and mentor Technical Sales Managers across agricultural regions.
• Provide insights and report on sales performance to the executive team.

Skills

Sales and Marketing

Analytical Thinking

Negotiation

Communication

Education

Bachelors qualification in commerce or agriculture

MBA

BASOS certification

AVCASA certification

Job description

Introlab, a dynamic and forward-thinking leader in agricultural innovation, is seeking a commercially astute National Sales and Marketing Manager to lead our national sales function and drive growth across South Africa.

In this strategic role, you will be responsible for growing market share, guiding a high-performing sales team, and building long-term relationships with key clients and stakeholders in the agricultural sector. We’re looking for a proven team player within the broader management team who can contribute to both strategic direction and operational execution.

Key Responsibilities

• Develop and execute a national sales strategy aligned with business objectives to drive market expansion and revenue growth.
• Lead, mentor, and support a team of Technical Sales Managers across key agricultural regions to maximise performance and client impact.
• Analyse crop trends, seasonal patterns, and regional dynamics to identify.
• Collaborate closely with the Marketing team to align sales initiatives with brand messaging, campaigns, and market positioning.
• Oversee pricing strategies, sales forecasting, and stock planning to optimise margins and ensure availability of key products.
• Deliver technical support and facilitate product training for both internal teams and clients to strengthen product knowledge and confidence.
• Establish and maintain strong relationships with clients, distributors, and key industry stakeholders to build trust and long-term partnerships.
• Provide regular reporting and insights on sales performance, market developments and strategic priorities to the executive team.

Qualifications

• A graduate Bachelors qualification in commerce, agriculture or relevant biological field with a relevant postgraduate qualification demonstrating strong commercial and/or sector-specific insight.
• An MBA will be a strong recommendation.
• Relevant industry certifications, such as BASOS and AVCASA. If not, these certifications must be obtained within one year.

Requirements

• A minimum of 7 years’ proven experience in sales and marketing - preferably within the agricultural sector.
• An aptitude or passion for agriculture and more specific agronomy, horticulture and/or soil science and plant physiology.
• Have a creative mindset.
• A solid track record of leading and developing high-performing sales teams, with measurable success in achieving growth targets.
• Strong analytical thinking, negotiation expertise, and the ability to translate insights into actionable strategies
• Excellent written and verbal communication skills in both Afrikaans and English, to engage effectively across client and stakeholder groups.
• Willingness to regular travel nationally to support the sales team and engage with clients
• A practical, hands-on approach, with the ability to shift seamlessly between strategic planning and operational execution.
• A collaborative and solution-oriented mindset, with the ability to engage meaningfully with both subordinates, the senior leadership team and the executive.
• A valid drivers licence.

Become part of a respected and fast-paced organisation at the cutting edge of agricultural solutions. This is your opportunity to make a tangible impact on the country’s farming landscape by shaping our sales strategy and driving sustainable business growth. We offer a collaborative, supportive, and purpose-driven environment where your leadership will be valued and rewarded.

How to Apply

Send your CV, clearly outlining your qualifications and experience, to [e-mail].