Sales Manager (Technical Sales) - 2026 Start

InvisionHR; Cape Town; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading South African recruitment firm is seeking a Sales Manager to enhance technical product sales. The role involves developing effective sales strategies, managing a team, and maintaining strong client relationships. Candidates should possess at least 5 years of experience in Technical Sales and a deep understanding of technical products. Strong communication and negotiation skills are essential. The position requires a valid South African Driver’s License and fluency in English, with Afrikaans or an African language as a benefit.

Qualifications

• Minimum 5 years’ experience in Technical Sales.
• Strong understanding of technical products and solutions.
• Proven sales track record is essential.
• Valid South African Driver’s License is required.
• Fluent in English; Afrikaans or an African language is advantageous.

Responsibilities

• Develop and implement effective sales strategies.
• Understand technical product features for effective selling.
• Build and maintain strong client relationships.
• Oversee sales administration processes.
• Prepare sales performance reports for the business owner.

Skills

Technical product understanding

Sales strategy development

Client relationship management

Communication skills

Negotiation skills

Education

Grade 12 / Matric

Tools

CRM software

Microsoft Office (Word, Excel)

Job description

We are starting our recruitment process early for the Sales Manager (Technical Sales) role, which is set to commence in 2026, to ensure we build a strong candidate pool.

This role entails driving and improving sales of technical products and solutions by developing and implementing effective sales strategies, managing a team, and ensuring strong client relationships.

Responsibilities:

Sales Strategy & Planning

• Develop and implement effective sales strategies to achieve revenue, margin, and growth targets.
• Identify emerging market opportunities and recommend strategic initiatives.
• Set short-, medium-, and long-term sales goals aligned to business objectives.
• Analyze sales trends and forecasting data to guide planning and resource allocation.

Technical Product Sales & Development

• Understand technical product features, specifications, and use cases to support effective selling.
• Deliver technical product demonstrations and presentations to prospective clients.
• Stay up to date with industry developments, competitor offerings, and product innovations.
• Work with suppliers or internal teams to ensure accurate and updated technical product knowledge.

Client Relationship Management

• Build and maintain strong, long-term relationships with clients.
• Identify client needs and provide tailored technical sales solutions.
• Manage key accounts and ensure consistent follow-ups and service delivery.
• Collect and communicate client feedback to support product and service improvements.

Sales Operations & Administration

• Oversee all sales administration processes to ensure accuracy, efficiency, and compliance.
• Implement and manage systems for tracking sales performance and pipeline activity.
• Ensure all quotations, proposals, and sales documentation are completed timeously.
• Maintain accurate records and data for reporting and audit purposes.

Marketing & Business Development Support

• Collaborate with marketing teams to align product messaging and promotional campaigns.
• Support planning and participation in trade shows, exhibitions, demonstrations, or industry events.
• Assist in developing marketing materials relevant to technical product sales.
• Identify new business opportunities and potential market segments.

Reporting & Performance Tracking

• Prepare twice-monthly sales performance reports for the business owner.
• Track team targets, individual performance, and product sales trends.
• Highlight risks, opportunities, and recommended improvements.
• Provide insights on customer feedback, market shifts, and competitor activities.

Team Leadership & Development

• Lead, motivate, and guide the sales team toward achieving targets.
• Provide ongoing technical product and sales training to team members.
• Monitor individual and team performance and provide continuous coaching.
• Ensure compliance with operational procedures and internal processes.
• Promote a culture of accountability, teamwork, and customer-centric behaviour.

Qualifications

• Grade 12 / Matric
• Minimum 5 years’ experience in Technical Sales
• Strong understanding of technical products and ability to explain solutions to clients
• Proven sales track record
• Experience managing or supporting a sales team (advantageous)
• Computer literate (Emails, Word, Excel; CRM beneficial)
• Excellent communication, negotiation, and relationship-building skills
• Valid South African Driver’s License
• Fluent in English (Afrikaans or an African language advantageous)