Sales Manager : On-Trade

Edward Snell & Co (Pty) Ltd; Durban; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading company in the beverage industry is seeking an experienced On-Trade Sales Manager based in Durban. You will develop and execute sales strategies, manage a dynamic sales team, and cultivate client relationships while achieving sales targets. Ideal candidates possess strong communication and leadership skills, relevant experience in sales management, and a Bachelor's degree in Marketing or Sales.

Qualifications

• Minimum 5 years' experience in a similar role.
• Proven track record in achieving sales targets.
• Valid driver's license.

Responsibilities

• Develop and execute sales strategies and manage the sales team.
• Ensure adherence to promotional standards and brand performance.
• Build and manage relationships with key partners.

Skills

Sales Management

Team Motivation

Communication

Problem Solving

Administration

Education

Bachelor's degree in Marketing or Sales

Job description

We are seeking an experienced On-Trade Sales Manager, based in Durban, to develop and execute sales strategies, manage the sales team, and build strong client relationships. The ideal candidate will be a motivated leader with a proven track record of achieving targets and inspiring teams.

QUALIFICATION

• Bachelor's degree qualification in Marketing, Sales or a related field
• A valid driver's license

EXPERIENCE

• A minimum of 5 years' experience in a similar role

SKILLS AND ATTRIBUTES

• Proven track record in Sales Management roles
• Relevant experience in the on-premises environment
• Demonstrated ability to develop, coach, and motivate teams professionally
• Goal-oriented and focused individual
• Excellent communication skills are essential
• Strong problem-solving skills
• Ability to cultivate positive working relationships
• Willing to work overtime and weekends, engaging with trade partners and staff events, etc.
• Strong administrative capabilities
• Must be self-motivated and results-driven
• Must be assertive

KEY RESPONSIBILITIES

• Cascade Edwards Snell's On-Trade strategy and objectives to the channel
• Brand performance by channel and outlet
• Ensure that value and volume is a key driver of all activities
• Identify availability and volume opportunities
• Achieve minimum execution standards and regional market share targets
• Management and development of the On-Trade team
• Ensure the On-Trade team is living our core values, that they are aware of the company's strategic priorities and how they are contributing to achieving them
• Ensure correct implementation of national promotions
• Design and implement innovative regional promotions
• Ensure adherence to Edwards Snell's promotional standards
• Manage the return on investment of promotions
• Ensure that all discounts offered fall within the parameters of the quality discount and strategic schedule
• Communicate all credit risks & irregularities in trade to the National Head of On-Trade
• Compile weekly and monthly reports
• Ensure effective interaction with the telesales team
• Build and manage relationships with key ORD and IRD partners in the region
• Work closely with the national ORD KAM
• Work closely cross-functionally with the regional field sales team to deliver regional goals

REPORTING TO

• National Head of On Trade

STARTING DATE

• 01 July 2025

CLOSING DAT E

LOCATION

• Durban

We are committed to employment equity and diversity, and appointments will be made in line with our Employment Equity Plan.