Sales Manager (Business Development / Coal / Engineering / Strategic / OEM / Business Growth) –[...]

Our client is a leading OEM servicing the mining industry. The Sales Manager is responsible for developing, implementing, and delivering strategic sales plans to achieve revenue targets, increase market share, forge strategic relationships, promote brand awareness, and ensure a positive customer experience. By identifying new business opportunities and customer relationships, the Sales Manager plays a critical role in driving sales growth for capital equipment.

Duties will include, but are not limited to, responding to queries from clients and resolving problems to ensure the customer can focus on their core activities. Additional focus points will be the setting of area-specific goals for each strategic customer to promote personalized service and proactive selling by tracking clients individually.

Responsibilities:

• Develop and implement strategic sales plans to achieve company objectives and expand market share.
• Create business development plans and targets for the product range in collaboration with the BLM and the global Portfolio Managers (this will include the introduction of new products into the market).
• Develop and implement plans and actions in accordance with global and regional initiatives and guidelines.
• Manage forecasted sales on budget, meeting gross profit targets.
• Provide training and education on the product range, assisting with the compilation of tender documentation, pricing strategies, and the supply of marketing material to support sales efforts.
• Visit key customers directly or in conjunction with the sales and service teams to provide in-depth product knowledge (this will include development of direct customer relationships with key clients and helping the team troubleshoot technical problems).
• Develop and organize commercial product training for sales and service personnel for the respective products.
• Drive sales growth through effective prospecting, lead generation, and pipeline management.
• Assess the account's total potential with MECU products & services and develop future market potential for MECU business with the account.
• Develop and implement local account business plans to secure current and new business within defined sales areas and responsibilities.
• Ensure the relevant activities (sales) are executed to increase revenue and efficiencies for equipment, workshops, and customer service.
• Collaborate with the engineering and product line teams to tailor solutions that meet customer requirements and address industry challenges.
• Prepare sales forecasts, budgets, and reports to track performance metrics and assess sales effectiveness.
• Develop and execute comprehensive sales and business development strategies aligned with division objectives and market trends, identifying growth opportunities, market segments, and potential clients to drive revenue growth and market expansion.
• Conduct in-depth market research and analysis to identify emerging trends, customer needs, and competitive offerings.

Requirements: Qualification and Skill

• National Diploma / Degree in Mechanical / Electrical Engineering or Business Management (NQF 6)
• Minimum 5 years of Sales experience
• Business development experience within mining, coal commodity specifically
• Computer literacy with strong English proficiency
• Strategic and “out-of-the-box” mindset
• Excellent communication skills and ability to communicate at all levels
• Demonstrated ability to lead, manage, and develop a high-performing and diverse team
• Ability to coach and mentor employees to achieve goals
• Financial and commercial acumen – interpreting financial and business documents and results