Sales Development Representative with Primal Trust Consulting

Agent; Remote; ZAR 510 000 - 851 000; Full time

Job summary

A growing business consulting firm is looking for an Account Executive to drive their sales development efforts. This remote role requires 3-5 years of experience in lead generation and strong communication skills. The candidate will be responsible for executing outreach, qualifying leads, and setting appointments with potential clients. Candidates must thrive in a fast-paced environment and have a discipline for high-volume outreach. Join us to contribute to our rapid growth and success!

Qualifications

• 3-5 years of experience in sales development, lead generation, or similar role.
• Strong written and verbal communication skills.
• Ability to handle high-volume outreach with discipline.

Responsibilities

• Execute daily outbound outreach through various channels.
• Conduct discovery to understand prospect needs.
• Book high-quality appointments with decision-makers.

Skills

Sales development

Lead generation

Communication skills

Emotional intelligence

Tools

HubSpot

GoHighLevel

Salesforce

Job description

Job Title: Account Executive

Type: Full-time (remote)

Working Hours: Monday to Friday 9 AM - 5 PM CST

Location: South Africa, LATAM

About the Company

We are a fast-growing business consulting company based in the US, helping small to midsize companies unlock their full potential through tailored strategies and expert guidance. Our services span leadership, marketing, sales, and funding, providing actionable solutions that drive growth, profitability, and long-term success for clients across the globe, including Europe, MENA, and beyond.

We pride ourselves on moving quickly, adapting to change, and fostering a culture of honesty, transparency, and collaboration. Every team member wears multiple hats, takes initiative, shares candid feedback, and actively contributes to the evolution and growth of both the company and the clients we serve.

About the role

The Sales Development Representative (SDR) is the frontline engine of our growth. This role focuses on identifying, engaging, and qualifying potential customers through outbound and inbound channels. The SDR creates pipeline, drives conversations with high-intent prospects, and sets high-quality meetings for the sales team.

Ideal candidates are hungry, coachable, disciplined, and capable of running a high-volume outreach process while maintaining personalized, value-driven communication.

Key Responsibilities

Pipeline Generation & Prospecting

• Execute daily outbound outreach (email, calls, LinkedIn, video messages).

• Qualify inbound leads quickly and effectively.

• Research target accounts and decision-makers to personalize messaging.

• Maintain consistent activity across multiple channels to hit weekly/monthly KPIs.

Lead Qualification

• Conduct discovery to understand prospect needs, challenges, and buying intent.

• Use frameworks like BANT, MEDDIC, or pain-based qualification depending on the

• client’s GTM.

• Confirm fit and route qualified opportunities to the appropriate sales executive.

Meeting Setting

• Book high-quality appointments with decision-makers.

• Manage calendar invites, confirmations, and follow-ups to increase show rates.

• Work closely with Account Executives or the CSO/CSM team to ensure smooth handoff.

CRM & Reporting

• Log all activities, notes, and insights in the CRM (HubSpot, GoHighLevel, Salesforce,

• etc.).

• Track KPIs such as outreach volume, open rates, response rates, meetings set, and

• pipeline generated.

• Provide feedback on lead quality, messaging performance, and market signals.

Market Intelligence

• Stay updated on industry trends, buyer behaviors, competitive landscapes.

• Surface objections, patterns, and opportunities to the GTM leadership team.

• Collaborate with marketing to improve campaigns and lead quality.

Collaboration & Growth

• Participate in weekly training and coaching sessions.

• Provide input to refine scripts, cadences, and outbound strategies.

• Work directly with leadership to improve the overall sales engine.

Required Skills & Qualifications

• 3-5years of experience in sales development, lead generation, or similar role.

• Strong written and verbal communication skills.

• Experience with outreach tools (Instantly, Apollo, HubSpot, GoHighLevel, outbound

• sequencers).

• Ability to handle high-volume outreach with discipline and precision.

• Coachable mindset with strong desire to learn and grow.

• High emotional intelligence and ability to build rapport quickly.

• Comfortable working in fast-paced, startup-like environments.

Preferred Qualifications

• Familiarity with GTM frameworks, ICP building, or intent data tools.

• Experience in B2B SaaS, professional services, or consulting environments.

• Past performance of hitting or exceeding pipeline KPIs.

• Understanding of AI-powered sales tools (AI agents, enrichment tools, etc.).

Success Metrics

• Daily/weekly activity volume (calls, emails, messages).

• Response rate and meeting set rates.

• Number of qualified opportunities created.

• Pipeline influenced and revenue generated.

• Show rate and AE handoff quality.

• Consistency, discipline, and execution.