Sales Development Representative

Inspired Testing; Wes-Kaap; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading software testing firm in Cape Town is seeking a Sales Development Representative (SDR) to enhance growth. The role involves engaging high-value prospects in software testing and coordinating with marketing and sales. Candidates should have 2+ years of sales experience in the software industry, strong communication skills, and familiarity with CRM tools. This position plays a vital role in shaping outreach strategies and driving successful engagements.

Qualifications

• 2+ years of SDR or B2B sales experience in software services, SaaS, or IT consulting.
• Proven success in generating pipeline within enterprise or mid-market accounts.
• Excellent communication and consultative selling skills, with the ability to engage technical and non-technical stakeholders.

Responsibilities

• Identify and research target accounts across specific sectors.
• Craft compelling messaging that emphasizes the value of services.
• Maintain accurate CRM records and track engagement metrics.
• Partner with cross-functional teams to align messaging and targeting.

Skills

Communication skills

Consultative selling

Lead generation

Understanding of testing methodologies

Tools

CRM systems

Sales engagement tools

Job description

Sales Development Representative (SDR)

Cape Town, South Africa

Overview:

At Inspired Testing, the Sales Development Representative (SDR) will play a pivotal role in accelerating growth by identifying, engaging, and qualifying high-value prospects in the software testing and quality engineering space. This role demands a strategic mindset, industry insight, and the ability to communicate testing solutions to technical and business stakeholders.

As a member of the commercial team, you’ll help shape outreach strategies and contribute directly to Inspired Testing’s mission of delivering exceptional digital quality.

Key Responsibilities:

1. Strategic Lead Generation

• Identify and research target accounts across sectors such as financial services, retail, healthcare and telecom within the UK and Europe.
• Use multi-channel outreach (email, LinkedIn, phone) to engage decision-makers in QA, DevOps and IT leadership roles.
• Collaborate with marketing and sales to optimize campaign performance and leverage inbound interest from webinars, white papers, and industry events.

2. Advanced Outreach & Engagement

• Craft compelling messaging that speaks to the value of Inspired Testing’s services—such as test automation, performance testing, and AI-driven QA.
• Book meetings with senior stakeholders in prospective companies to uncover challenges in software delivery, testing bottlenecks, and quality assurance gaps.
• Position Inspired Testing as a partner in accelerating release cycles and improving digital resilience.

3. High-Precision Qualification

• Understand client environments (e.g. Agile, DevOps, CI/CD pipelines) to tailor qualification criteria.
• Ensure high-potential leads are passed to Sales Directors, improving conversion and deal velocity.

4. Pipeline Ownership & Reporting

• Maintain accurate CRM records and track engagement metrics including specific KPIs across all outreach campaigns.
• Analyse pipeline health and provide feedback on trends, blockers and opportunities.

5. Cross-Functional Collaboration

• Partner with Sales Directors, Solution Architects, and Delivery Managers to align messaging and targeting.
• Share market intelligence and prospect feedback to inform service positioning and go-to-market strategies.

6. Thought Leadership & Continuous Learning

• Stay informed on software testing trends, including AI in QA, low-code automation, and regulatory testing requirements.
• Contribute to the refinement of SDR playbooks, outreach templates, and enablement resources.

Skills and Qualifications:

Essential

• 2+ years of SDR or B2B sales experience in software services, SaaS, or IT consulting.
• Proven success in generating pipeline within enterprise or mid-market accounts.
• Excellent communication and consultative selling skills, with the ability to engage technical and non-technical stakeholders.

Desired

• Understanding of software development life cycles and testing methodologies.
• Experience with CRM systems (e.g. SharpSpring, HubSpot) and sales engagement tools.