Sales Development Representative

Salt South Africa; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading fintech platform in Cape Town is seeking a Sales Development Representative (SDR) to drive growth by engaging potential customers through various outreach methods. The role involves cold calling, lead generation, and collaboration with the sales team to maximize conversion rates. Ideal candidates will have 1-2 years of experience in sales development, excellent communication skills, and a strong understanding of financial products.

Qualifications

• 1-2 years in sales development or similar role, preferably in fintech, SaaS, or B2B.
• Exceptional verbal and written communication skills.
• Strong organisational skills and attention to detail.

Responsibilities

• Conduct high-volume outbound cold calls and emails to potential clients.
• Qualify inbound leads and maintain a robust pipeline.
• Collaborate with the sales team for lead handover.

Skills

Cold Calling

Lead generation

SDR

Tools

CRM tools

Job description

Job Title: Sales Development Representative (SDR)

Cape Town; In office

(R200k - R300k p.a)



About the Company

A transformative fintech platform that empowers businesses with the tools they need to access funding, manage risk, and achieve financial success. By leveraging advanced technology, data insights, and personalised support, the company enables businesses to make confident, informed financial decisions.



Position Overview

As a Sales Development Representative (SDR), you are a driving force behind the company's growth. You will proactively identify, engage, and qualify potential customers, using a variety of outreach methods including cold calling, email campaigns, and social selling. Your efforts will directly contribute to the company's revenue growth and market expansion, making you a vital player in the team.



Key Responsibilities

• Conduct high-volume outbound cold calls and emails to potential clients across diverse industries.
• Qualify inbound leads and ensure they align with the company's ideal customer profile.
• Develop a deep understanding of the company's financial solutions to effectively communicate their value to prospects.
• Build and maintain a robust pipeline of qualified leads through consistent outreach.
• Collaborate with the sales team to ensure seamless lead handover and maximise conversion rates.
• Maintain accurate records of all interactions and lead details in the CRM.
• Stay informed about industry trends, competitor offerings, and client challenges to enhance outreach effectiveness.

Cold Outreach and Cold Calling

Cold outreach is a critical component of this role. As an SDR, you will:

Please ensure your CV gives a good outline of this part of your role.

• Make a high volume of outbound cold calls daily, focusing on uncovering client challenges and presenting tailored solutions.
• Craft personalised, compelling email sequences that capture interest and drive engagement.
• Leverage LinkedIn and other social media channels for strategic social selling.
• Overcome objections and turn rejections into opportunities with resilience and persistence.

Qualifications

• Proven experience (1-2 years) in a sales development or similar role, preferably in fintech, SaaS, or B2B sales.
• Exceptional verbal and written communication skills, with a confident and persuasive phone presence.
• Demonstrated ability to manage a high volume of outbound activity and maintain a healthy pipeline.
• Familiarity with CRM tools (e.g., HubSpot, Salesforce).
• Ability to quickly understand financial products and passionately articulate their value to prospects.
• Strong organisational skills and attention to detail.
• Resilience, adaptability, and a growth mindset in a fast-paced environment.

Salt is acting as an Employment Agency in relation to this vacancy.

Desired Skills:

• Cold Calling
• Lead generation
• SDR