MAIN PURPOSE OF THE JOB
To promote and sell the Bank’s product bouquet to clients through responsible sales activities. Responsible for sourcing and developing new contacts/prospects and sales leads through the Bank’s internal campaigns and personal referrals.
Key Performance Inputs/Activities
1. Sales Focus
- Achieve customer growth, revenue, and collections targets as defined by the bank.
- Meet and exceed activity metrics across all product lines.
- Execute sales and customer targets set by the Bank effectively.
- Implement the Bank's sales strategy regarding Product & Value-Added Services (Up Selling, Cross Selling, Capital Take Up).
- Conduct outbound calls to existing and prospective customers.
- Convert all sales opportunities from inbound requests, outbound calls, lead initiatives, and queries.
- Build and maintain relationships with existing and potential customers to generate new business.
- Participate in cross-selling bank products.
- Maintain detailed pipeline and prospect data.
- Arrange visits, appointments, and presentations, following up as necessary.
- Conduct professional financial needs analysis to support sales.
- Schedule customer feedback for document collection and updates.
- Follow supervision requirements for all financial products.
- Prepare and present weekly, monthly, and quarterly reports to management.
- Ensure effective Cash Management, CAM Management, and Credit Card Administration & Fulfilment as authorized.
- Take accountability for personal sales results.
2. Marketing Focus
- Stay informed about products, services, competitive activities, and promotional trends.
- Identify referral opportunities within the branch.
- Support branch goals through marketing activities, promotions, telemarketing, and targeted initiatives.
- Participate in community events to promote the bank and increase business opportunities.
- Ensure all marketing activities adhere to policies and procedures.
3. Risk & Compliance Focus
- Ensure deal quality by reviewing applications promptly and accurately, using all necessary tools and training.
- Comply with all policies and procedures for customer interactions.
- Adhere to regulatory requirements and bank compliance policies.
- Report incidents as required by regulations, including AML and fraud.
- Maintain a