Sales Consultant Level 1

AVI Limited; Johannesburg; On-site; ZAR 250,000 - 350,000; Full time

Job summary

A leading coffee company seeks a Sales Consultant – Level 1 for their Bryanston office. The role involves achieving sales targets, providing excellent customer service, and developing new business opportunities in the out-of-home market. Candidates should have relevant qualifications and experience in sales and customer interactions.

Qualifications

• Sales experience required.
• 2-3 years customer interaction and sales experience in the out-of-home market.
• Coffee skills and equipment qualification preferred.

Responsibilities

• Achieving monthly sales, volume, and margin targets.
• Providing customer service through structured call cycles.
• Developing new business and creating prospect lists.

Skills

Customer service

Relationship building

Sales

Education

Matric / Grade 12

Relevant business certificate or diploma

Tools

MS Office

Job description

The Coffee Importers and Roasters Organisation (CIRO) is a leading coffee company, offering expert services in sourcing, roasting, blending, packaging, training, equipment, technical support, distribution, and market analysis. As South Africa's largest manufacturer of pure coffee, CIRO is recognized for quality, innovation, and value.

An exciting opportunity exists for a Sales Consultant – Level 1 based at our Bryanston office.

Job Specification: Regional Sales Manager

Key Performance Areas

• Achieving monthly sales, volume, and margin targets
• Providing excellent customer service to existing clients through a structured call cycle
• Enhancing in-cup quality and delivery via on-site beverage solutions, including audits, machine calibration, and operational training
• Creating a customer prospect list with the Sales Manager based on volume and strategic requirements
• Achieving growth forecasts for the fiscal year
• Developing new business through initial contact, needs assessment, tailored proposals, and guiding implementation
• Ensuring commercial viability of agreements with target clients
• Presenting at installations and providing customer solutions training on the day of installation
• Tracking performance through monthly reviews and structured monitoring
• Adding value through training visits and building credible coffee relationships
• Maintaining agreed standards of in-cup coffee quality

Qualifications And Experience

• Matric / Grade 12
• Relevant business certificate or diploma
• Valid driver’s license with at least 2 years of driving experience
• Sales experience
• Coffee skills and equipment/qualification
• 2-3 years customer interaction experience
• 2-3 years sales experience in the out-of-home market
• Strong beverage system solution experience
• Basic commercial understanding

Special Requirements

• Proficiency in MS Office
• Interest in the hospitality industry
• Valid driver’s license with at least 2 years of driving experience

Core Competencies

• Relationship building
• Resilience and recovery from setbacks
• Meeting deadlines
• Planning and organization
• Maintaining productivity
• Commitment to commitments
• Initiative-taking
• Business opportunity recognition