Sales And Marketing Manager - Region Africa

Hispanic Alliance For Career Enhancement; Gauteng; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading healthcare company is looking for a Marketing Manager to coordinate the strategic development and implementation of marketing activities for Eye Care and Specialty Care. The ideal candidate will have a Bachelor’s degree, proven success in the biotech/pharmaceutical industry, and strong leadership and communication skills. This role requires driving innovative marketing strategies and managing cross-functional teams effectively.

Qualifications

• Proven success in marketing within the biotech/pharmaceutical industry.
• Strong understanding of digital marketing principles.
• Experience in business case development and product launches.

Responsibilities

• Manage and execute all marketing and sales activities for Eye Care and Specialty Care.
• Liaise with country leads to integrate local insights into brand strategy.
• Design and implement digital marketing activities.

Skills

Result-oriented

Leadership

Excellent communication

Analytical skills

Understanding of finance principles

Education

Bachelor's degree

Job description

Company Description: AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.

We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio.

For more information about AbbVie, please visit us at Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and TikTok.

Job Description

Purpose Statement: Coordinate, facilitate and lead the strategic development, tactical implementation, and financial planning of all Sales and Marketing activities related to the Brand Strategy. Manage customer and other commercial activities, including leading and coaching the Sales Force to maximize brand sales and margin, placing the patient at the center of efforts, and operating within AbbVie's business code of conduct, policies, laws, and regulations.

Qualifications & Major Responsibilities

• Manage and execute all marketing and sales activities for the Eye Care and Specialty Care franchises as per the franchise plan, including development and implementation of commercial Brand strategies and tactical activities to meet or exceed sales targets.
• Liaise with country leads to integrate local insights into brand strategy, facilitate alignment of franchise vision, and strategic objectives.
• Set future directions for existing and new products and business opportunities to maximize results.
• Support product market expansion through innovative commercial programs.
• Develop understanding of Brand issues, competitive positioning, customer segments, and market development.
• Develop business cases for pipeline brands within Eye Care and Specialty Care as needed.
• Manage in-field team operations and KPIs to improve sales performance and sustainability.
• Ensure regular updates on sales team skills in medical, technical, and in-field knowledge areas.
• Coordinate preparation of franchise financial plans, including Financial Plan, Focus/Update, and Long Range Plan.
• Foster cross-functional cooperation among key stakeholders.
• Ensure timely market intelligence flow to and from Brand Teams to optimize strategy execution.
• Manage and develop strategic plans for Key Account Management with healthcare institutions to promote the Specialty Care portfolio.
• Design and implement digital marketing activities, including innovative tactics, partnerships, multi-channel, and multi-stakeholder initiatives.
• Execute Distributor Governance Process effectively: Manage distributor onboarding, selection, and compliance according to governance frameworks.

Additional Information & Qualifications

• Bachelor's degree or equivalent.
• Proven success in marketing within the biotech/pharmaceutical/Eye Care industry in Sub-Sahara Africa across multiple brands and teams.
• Result-oriented, detail-focused, accurate, agile, and deadline-driven.
• Ability to translate strategies into actionable marketing plans.
• Leadership skills to motivate and coordinate cross-functional teams.
• Experience in business case development and product launches.
• Strong understanding of healthcare and FMCG environments.
• Excellent communication skills, both written and verbal.
• Proficiency in English (verbal and written).
• Knowledge of strategic and tactical marketing principles, including digital marketing, with proven operational execution.
• Understanding of finance principles, analytical, and decision-making skills.
• Experience in FMCG sectors.
• Experience in Digital Marketing.

AbbVie is an equal opportunity employer committed to integrity, innovation, transforming lives, and serving communities.

Equal Opportunity Employer / Veterans / Disabled.

US & Puerto Rico only - for more information, visit US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: #J Ljbffr