Sales and Marketing Manager

The Sales and Marketing Manager will lead and improve the performance of both Internal and External Sales teams, including the integration of the DRC office into the broader Sales Department. A key responsibility is to drive The Company's strategic growth across South Africa and targeted African markets—Tanzania, Zambia, Mozambique, Namibia, and Zimbabwe—by leveraging existing networks in the mining and industrial sectors in the DRC and South Africa.

This role focuses on expanding The Company's presence in new territories, identifying opportunities, and building sustainable business relationships. The Manager will develop and implement sales strategies, track performance, analyze market trends, and align sales efforts with regional demands. Responsibilities include setting targets, managing training schedules, and ensuring all sales tools are optimized.

As the central figure in sales initiatives, the Manager will oversee detailed planning, resource allocation, and goal achievement. Strong skills in strategy, leadership, budgeting, and analysis are essential. The ideal candidate is a results-driven communicator and proactive problem solver.

Additional duties include contract negotiations, supporting marketing campaigns, adjusting sales targets, and overseeing inventory, vendor relations, and operational compliance. Cross-functional collaboration is key to streamlining processes, improving customer retention, and growing The Company's footprint across Africa.

The Key Performance Areas

• Market Research and Strategic Planning
• Marketing
• Business Development
• Client Retention
• Financial Performance and Reporting
• Innovation and Self-development

Key Performance Indicators

• Conduct ongoing market and competitor analysis; utilize findings to inform strategy.
• Attend trade exhibitions and conferences; provide feedback to relevant stakeholders.
• Develop and get approval for marketing budgets and targets.
• Monitor and report on market trends to management.
• Develop and approve Business Development Strategies and SOPs to establish markets and support the company's vision, mission, and values.
• Keep marketing materials current and regularly checked.
• Manage product launches effectively.
• Identify prospect lists and engage prospects with solutions aligned to best practices.
• Assess client needs accurately and promptly.
• Achieve sales targets through relationship building with prospects.
• Identify upselling opportunities and propose solutions.
• Engage and retain existing clients through visits and support.
• Ensure clients are informed of new product developments to maintain and grow order volumes.
• Meet client satisfaction targets and manage concerns timely.
• Monitor performance against SLAs, flag issues, and resolve them.
• Achieve all sales targets and gross profit margins.
• Provide accurate sales reports to management promptly.
• Ensure employees are aligned with the company's Vision, Mission, and Values; complete role descriptions and performance appraisals on time.
• Identify training needs and support personal development plans.
• Handle disciplinary matters and retain key staff with succession planning.
• Present innovative ideas for management review.
• Maintain a personal development plan and follow through.

Work Activities and Responsibilities

• Lead and manage Internal and External Sales Teams, including integration of the DRC team.
• Build and implement structured sales systems, quality procedures, and reporting frameworks.
• Research and develop strategies for expanding into the South African market supported by a strong sales team.
• Recruit, train, mentor, and assign territories to sales talent.
• Create sales plans, analyze data, and report progress to management.
• Ensure all outgoing products meet specifications.
• Maintain strong relationships with existing OEM partners and identify new OEM opportunities during DRC visits.
• Oversee sales coordination, including schedules, documentation, and communication.
• Delegate leads, support administrative tasks, and schedule client engagements.
• Motivate the team and equip them with sales materials.
• Respond to customer queries, manage complaints, and provide after-sales support.
• Maintain secure sales records, reports, budgets, and metrics.
• Process quotes and orders timely and accurately.
• Manage order changes, shipping, and client communication.
• Identify improvement areas and propose solutions.
• Support promotional events and marketing initiatives.
• Ensure compliance with legal and company policies.
• Engage in selling, acquiring new clients, and nurturing existing relationships.
• Handle vendor registrations and approvals in South Africa and other African markets.
• Drive strategic growth into new African regions (Tanzania, Zambia, Mozambique, Namibia, Zimbabwe).
• Negotiate long-term contracts with customers and partners.
• Collaborate with internal departments for seamless operations.
• Support marketing campaigns aligned with sales goals and market trends.
• Manage supplier relationships, inventory levels, and vendor performance.
• Improve customer retention by aligning offerings with needs.
• Monitor profitability and adjust strategies for growth and margin improvements.

Skills and Requirements :

• Grade 12
• Diploma / Degree in Sales and Marketing
• Diploma / Degree in Electrical Engineering is advantageous
• 10+ years of proven experience in sales, procurement, or sales administration, preferably in technical, engineering, or industrial sectors
• Technical product knowledge essential
• Understanding of Electrical Engineering environment
• Training in consumer habits, leadership, management, and marketing strategies beneficial
• Excellent communication and collaboration skills, proactive problem-solving attitude
• Knowledge of freight forwarding and import/export regulations
• Advanced sales and customer service skills
• Ability to analyze consumer data to optimize sales efforts
• Knowledge of industry trends and regulations
• Leadership and coaching abilities
• Ability to develop effective marketing strategies with other departments
• Strong analytical and problem-solving skills
• Staff optimization and team development skills
• Budgeting and financial management skills
• Strategic thinking and stress management
• Fluent in English; French is an advantage
• Ability to work in a fast-paced environment, manage multiple tasks, prioritize, work independently and in teams, and perform under pressure
• Knowledge of the mining sector in South Africa and Sub-Saharan Africa is advantageous

Apply Now!

Please note only candidates with the required experience will be contacted. If not contacted, consider your application unsuccessful.

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