SaaS Marketing Manager

Datafin IT Recruitment; Johannesburg; On-site; ZAR 80,000 - 110,000; Full time

Job summary

A fast-scaling SaaS company is seeking a Head of Marketing to lead their global marketing function. This strategic role emphasizes brand positioning, demand generation, and team development. With over 5 years in B2B SaaS marketing and a proven track record in driving results, the ideal candidate will have ownership over impactful marketing strategies and the opportunity to build a world-class marketing team.

Qualifications

• Minimum 5 years in B2B SaaS marketing, with at least 3 years in a leadership role.
• Proven success in demand generation, product marketing, and team management.
• Exceptional communication skills for translating complex concepts.

Responsibilities

• Define and execute a comprehensive marketing strategy across various channels.
• Own product messaging and ensure consistency across platforms.
• Develop campaigns that generate qualified leads.

Skills

B2B SaaS marketing

Demand generation

Team management

Content creation

Data-driven decision making

Tools

HubSpot

Job description

ENVIRONMENT :

Our client, a fast-scaling SaaS company supporting service-based retailers in over 27 countries, delivers powerful, intuitive software solutions that streamline workshop operations, manage rentals, and enhance customer communication all aimed at driving real-world results like improved efficiency, better customer experiences, and sustainable business growth. As they expand their global footprint, they are seeking a Head of Marketing to lead and grow their global marketing function. This is a high-impact, strategic role for a dynamic and hands-on marketing leader with a strong background in B2B SaaS. Youll have full ownership of the marketing strategy from brand positioning and demand generation to team development and performance marketing with the opportunity to make a measurable impact on business growth by elevating the brand, growing the pipeline, and building a world-class marketing function from the ground up.

DUTIES :

• Define and execute a comprehensive marketing strategy across digital, content, paid media, SEO, and partner channels
• Own product messaging and positioning, ensuring clarity and consistency across all platforms
• Develop and launch targeted campaigns that generate qualified leads and accelerate the sales pipeline
• Lead the creation of compelling content, including blogs, case studies, email marketing, and landing pages
• Optimise the full marketing funnel using tools such as HubSpot (or similar), tracking key performance metrics like CAC, LTV, MQLs, and ROI
• Collaborate cross-functionally with Sales, Product, and Customer Success teams to align messaging and drive engagement
• Build, manage, and mentor a high-performing marketing team with clear KPIs and professional development plans

REQUIREMENTS :

Minimum 5 years in B2B SaaS marketing, with at least 3 years in a leadership role

Proven success in demand generation, product marketing, and team management

Exceptional communication skills, with the ability to translate complex concepts into clear, value-driven messaging

Analytical, data-driven approach with a focus on results and continuous improvement

Comfortable working in a fast-paced, agile, and growth-focused environment