Retentions Marketer

Betway Africa; Johannesburg; On-site; ZAR 30 000 - 70 000; Full time

Job summary

An innovative company is seeking a Retentions Marketer to enhance customer engagement in the online casino sector. This role involves mapping customer journeys, designing impactful campaigns, and analyzing player behavior to drive loyalty. Join a passionate team where your creativity and strategic thinking will make a significant impact on customer experiences. If you're ready to thrive in a dynamic environment and shape the future of customer engagement, this opportunity is for you!

Qualifications

• 3+ years' experience in marketing with a focus on customer retention.
• Strong analytical skills and ability to work under pressure.

Responsibilities

• Manage the retained customer journey to ensure long-term loyalty.
• Design and deliver market-relevant campaigns for customer retention.

Skills

Marketing Strategy

Data Analysis

Customer Journey Mapping

Campaign Management

Communication Skills

Job description

Join us to apply for the Retentions Marketer role at Betway Africa

Direct message the job poster from Betway Africa.

Are you a creative, data-driven marketing superstar with a passion for the casino & betting space?

Do you love building customer journeys that surprise, excite, and keep players coming back for more?

If so, we want YOU on our team!

What you'll be doing:

1. Mapping and managing the retained customer journey to ensure value, engagement, & long-term loyalty.
2. Designing and delivering exciting, market-relevant campaigns to grow & retain our casino customer base.
3. Owning the Retention Lifecycle calendar – keeping it fresh, local, & packed with promotions.
4. Analyzing player behavior & competitor activity to stay ahead of the game.
5. Building a personalized customer experience strategy that keeps players hooked.
6. Owning campaign results: reporting, learning, & constantly improving.
7. Collaborating with the wider CX and Marketing teams to create moments of WOW!

What we're looking for:

• 3+ years' experience in marketing.
• A creative, strategic thinker who is also analytical & commercially savvy.
• Experience working across diverse teams with great communication & negotiation skills.
• Highly computer literate and confident working under pressure.
• Someone who thrives on fresh ideas, innovation, & making an impact!

This is your chance to be part of a dynamic, growing business at the heart of the South African online casino market.

You'll get to create campaigns that drive real results, work with a passionate team, and shape the future of how we engage and excite our customers.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing

Industries: Marketing Services