Retail Trend Data Strategist

SavageOne Pty Ltd; Durban; On-site; ZAR 350,000 - 450,000; Full time

Job summary

A leading company in South Africa is seeking a Retail Trend Analyst to provide insights into retail industry trends and consumer behavior. This full-time role focuses on research, data analysis, and collaboration with creative and sales divisions to enhance design projects and customer relationships. The ideal candidate will have a strong passion for the retail sector, a relevant degree, and significant experience in marketing or project management.

Qualifications

• Strong passion for research in the retail sector.
• Ability to work in a multidisciplinary team environment.
• At least 12 years of experience in a similar environment.

Responsibilities

• Analyze retail industry trends and conduct field research.
• Utilize a robust reporting process for insights.
• Develop and manage databases for information accessibility.

Skills

Research

Analytical Skills

Communication

Interpersonal Skills

Project Management

Education

Degree/Diploma in Business Commerce or Marketing

Tools

Microsoft 365

Silo (DDS)

Job description

The Retail Trend Analyst is responsible for identifying capturing analyzing and interpreting a combination of intrade data opensource and supplied research data and general industry trends. The goal is to provide valuable insights and recommendations through a systematic and robust reporting program enriching and bolstering creative efforts within the creative divisions.

The role requires crossfunctional collaboration with creative and sales divisions with the core purpose of enhancing customer relationships and design projects with usable data tangible insights and inspiration. These insights will contribute to highlevel marketing and strategyrelated design projects.

CORE DELIVERABLES OF THE ROLE

RESEARCH AND ANALYSIS

• Retail Industry Trends : Monitor and analyze trends in the South African retail industry including both formal and informal sectors.
• Field Research : Conduct intensive field research across all retail channels in the South African commerce landscape.
• Online Research : Conduct daily online trend research around blended retail including retail innovation best practices technological advancements and digital retail integration both locally and abroad.
• Social Media Research & Ecommerce : Conduct daily trend research from various social media platforms and ecommerce channels.
• Global Trends : Conduct targeted research into global trends focusing on instore digital and technology innovation.
• Consumer Shopper and Retail Trends : Identify overarching trends among consumers shoppers and retail outlets.
• Retail Trade Landscape : Develop a strong understanding of the South African retail trade landscape including different channels and retailers.
• InStore Environments : Analyze instore environments shopper behavior and activities taking place.
• International Market Insights : Consolidate analyze and report on data streams from ongoing online research into best practices and relevant trends from global markets.

DATA ANALYSIS RESPONSIBILITIES

• Data Analysis : Analyze collected and supplied data to create credible and informed research reports.

DATABASE MANAGEMENT & REPORTING

• Database Management : Continuously tag photos and manage data to ensure immediate availability through standard search parameters. Ensure secure storage within a failsafe Digital Asset Management (DAM) system.
• Reporting Process : Utilize robust reporting templates and platforms to make general and projectspecific data readily available and relevant.
• Monthly Trade and Innovation Reports : Distill and consolidate key findings from various research streams into a monthly trade report.

CAREER PATH

This position offers potential career growth opportunities within customer engagement and marketing divisions.

MINIMUM JOB REQUIREMENTS

Drive & Passion

• Passion for research and the retail sector with strong interpersonal skills.
• Ability to thrive in an agile multidisciplinary team environment.

Qualifications

• Ideally studying or holding a degree / diploma in Business Commerce or Marketing.
• Experience in a marketing environment is preferable.
• A background in project management and marketing management would be advantageous.

Experience

• Previous exposure to creative design marketing and advertising environments is beneficial.
• Understanding of the retail market is advantageous.
• Ideally at least 12 years of experience in a similar environment.

Travel Requirements

• Valid drivers license and own transport to conduct field research.

BEHAVIOURS KNOWLEDGE SKILLS AND ATTRIBUTES

• Entrepreneurial mindset with strong critical thinking skills.
• Intuitive understanding of creative elements for presentation and layout development.
• Strong communication and interpersonal skills.
• Understanding of people management processes and customer needs.
• Customerfocused flexible and adept at relationshipbuilding.
• Ability to manage multiple projects under strict deadlines.
• Creativity imagination and persistence with strong written visual and verbal communication skills.
• Awareness of industry trends and openness to new ideas and influences.
• Strong business sense and sales ability with effective presentation skills.
• Collaborative analytical and highly creative.

TECHNICAL SKILLS

• Ability to develop and compile presentations based on predefined templates.
• Systematic approach to research and data usage.
• Strong organizational skills and ability to prioritize resources.
• Experience with data capture in Silo (DDS) is preferable.

Computer Skills

• Proficiency in Microsoft 365 particularly for creating presentations and research reports

Key Skills

Employment Type : Full Time

Experience : years

Vacancy : 1

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