Retail Marketing Manager

Ad Talent Africa; Johannesburg; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An innovative retail-focused organization is searching for a dynamic Retail Marketing Manager to enhance brand engagement and drive foot traffic. This role involves developing comprehensive marketing strategies that elevate brand reputation and customer experience. The ideal candidate will possess strong leadership and communication skills, along with a proven track record in executing successful multi-channel marketing campaigns. Join a forward-thinking team committed to creating vibrant retail spaces and making a significant impact in the retail sector. If you are passionate about marketing and thrive in a creative environment, this opportunity is perfect for you.

Qualifications

• Proven experience as a Marketing Manager in a retail environment.
• Strong understanding of strategic planning principles and marketing best practices.

Responsibilities

• Develop and implement annual marketing plans to drive customer engagement.
• Manage marketing campaigns, tenant communication, and stakeholder engagement.
• Plan and execute events and in-store promotions.

Skills

Leadership

Communication Skills

Budget Management

Creative Thinking

Organizational Skills

Market Analysis

Social Media Proficiency

Time Management

Education

Grade 12

Tertiary Marketing Qualification

BSc / BA in Marketing or Business Administration

Tools

MS Office

CRM Software

Web Analytics Tools

Job description

We are a forward-thinking retail-focused organisation dedicated to creating engaging, vibrant, and dynamic retail spaces. Our mission is to enhance the customer experience and elevate the reputation of our retail assets through innovative marketing strategies and impactful brand engagements.

Who We Are Looking For

We are seeking a creative and strategic Retail Marketing Manager with a passion for driving brand engagement and foot traffic at retail properties. The ideal candidate will have strong leadership abilities, excellent communication skills, and a proven ability to execute multi-channel marketing campaigns that deliver results.

Key Requirements

• Grade 12 (required).
• Tertiary marketing qualification or BSc / BA in marketing, business administration, or a relevant discipline (preferred).
• Proven experience as a Marketing Manager in a retail environment.
• Excellent financial skills with experience in budget management.
• Strong organisational and time-management abilities.
• Creative thinker with commercial awareness.
• Proficient in MS Office and marketing software (e.g., CRM).
• Familiarity with social media and web analytics tools (e.g., WebTrends).
• Excellent communication skills (verbal and written) in English.
• Ability to understand and analyse market demographics, target audiences, and local market trends.
• Strong understanding of strategic planning principles and marketing best practices.
• Driver’s license and own car (required).
• Familiarity with emerging markets is an advantage.

What You Will Do

As the Retail Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to enhance visibility, drive foot traffic, and elevate the brand reputation of a retail property.

Your Responsibilities

• Develop and implement annual marketing plans to drive customer engagement, tenant promotion, and brand growth.
• Manage the marketing function, including campaign execution, tenant communication, and stakeholder engagement.
• Plan and execute events and in-store promotions, such as seasonal sales, special events, and grand openings.
• Manage event logistics, including budgeting, vendor coordination, and on-site execution.
• Act as a liaison between the managing agent and media partners to promote public relations and the property’s corporate image.
• Build strong relationships with tenants to align marketing efforts and enhance the customer journey.
• Ensure all marketing initiatives are data-driven and continuously optimized for better outcomes.

Stakeholder Relationships