Job Purpose
The Reservations Manager is responsible for managing the reservations team and the hotel accommodation reservations process for both groups and individuals, ensuring alignment with company procedures and service standards to maximize room revenue.
Key Performance Areas
Hotel Accommodation Reservations Management
- Handle all reservations accurately and professionally, adhering to IHG brand standards.
- Monitor and manage inventory across all distribution channels (e.g., Direct, OTA, GDS).
- Coordinate with Revenue Management to implement pricing strategies.
- Ensure data accuracy across PMS (Opera or similar), CRS (IHG Concerto), and third-party systems.
- Review reservations daily for quality assurance and data hygiene, including market segments, country of origin, agent profiles, rate codes, and customer profiles.
- Review daily arrival reports.
- Maintain the in-house reservations system.
- Minimize guest profile duplications by monitoring the system.
- Prepare occupancy forecasts for current and future business.
- Coordinate group reservations with the events team.
- Review payments received against bookings prior to arrival.
- Follow up on tentative bookings and update reservation statuses.
- Manage no-shows and cancellations, processing charges per hotel policy.
- Work with the team to convert inquiries into bookings.
- Upsell bookings to achieve the best available rates.
- Communicate and confirm bookings with clients as per their requirements.
- Maintain relationships with hotel departments and attend relevant meetings to share reservation information.
Rooms Merchandising
- Complete rooms merchandising reports and statistics for forecasting and yield management.
- Adjust plans based on results and booking forecasts, including overbooking statistics.
- Analyze reservations data by market segments and channels for merchandising insights.
- Track and analyze merchandising activities.
- Collaborate with hotel managers on revenue planning related to merchandising.
Customer Experience Management
- Ensure team interactions with guests are courteous and respectful.
- Provide professional service and solutions to guests.
- Handle escalated complaints and disputes effectively.
- Engage with customers to support brand loyalty and promote the brand as the preferred choice.
- Stay informed on promotions and train staff accordingly.
- Provide feedback on promotions for continual improvement.
- Ensure smooth shift handovers with sufficient customer insights.
- Communicate special requests and comments across departments.
- Update customer profiles based on preferences and feedback.
- Monitor and manage the hotel’s online reputation.
- Develop strong guest relationships to maximize sales and generate new business opportunities.
People Management
- Manage staff conditions, including attendance, leave, and policy adherence.
- Oversee productivity, attendance, and payroll costs.
- Identify training needs and perform on-the-job training and coaching.
- Manage employee relations and motivation.
- Conduct performance reviews and support staff development.
- Provide resources and remove obstacles to performance.
- Recruit and onboard new staff members.