Remote Senior Content Strategist: Data-Driven & SEO-Savvy

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 is seeking a Senior Content Strategist to lead our client's content initiatives from home in a fully remote role. You will define content goals, audiences, calendars, and briefs, collaborating with marketing, SEO, and product teams to optimize for search and user experience.

The ideal candidate has 5+ years in content strategy or digital marketing, strong storytelling, and proven ability to drive engagement and business results in remote environments.

Qualifications

• 5+ years of experience in content strategy, content marketing, or related digital marketing roles.
• Proven ability to develop and execute successful content strategies that drive engagement and achieve business goals.
• Strong understanding of SEO, CMS, and analytics platforms.

Responsibilities

• Develop and implement a data-driven content strategy aligned with business objectives and audience needs.
• Conduct content audits, gap analyses, and competitive research to identify opportunities for optimization and creation.
• Define content pillars, themes, and messaging frameworks that support brand storytelling and campaigns.
• Create content calendars, editorial plans, and content briefs for internal and external creators.
• Collaborate with marketing, SEO, and product teams to ensure content is optimized for search and UX.
• Measure and report on content performance and make data-informed recommendations.

Skills

Content strategy

SEO

Analytics

Editing/writing

Remote collaboration

Education

Bachelor's degree in Marketing/Communications/English/Journalism

Tools

CMS

Job description

Placements24 is seeking a Senior Content Strategist to lead our client's content initiatives from home in a fully remote role. You will define content goals, audiences, calendars, and briefs, collaborating with marketing, SEO, and product teams to optimize for search and user experience.

The ideal candidate has 5+ years in content strategy or digital marketing, strong storytelling, and proven ability to drive engagement and business results in remote environments.