Remote Senior Beauty Product Developer & Brand Strategist

Placements24; Richards Bay; Remote; ZAR 900,000 - 1,400,000; Full time

Benefits offered by this job

Performance-based bonuses

Fully remote work arrangement

Home office allowance

Exclusive product previews

Job summary

Placements24 is seeking a visionary Remote Senior Beauty Product Developer & Brand Strategist to drive innovation and market presence from anywhere in South Africa. You will conceptualize, develop, and launch new beauty products while shaping the brand’s strategic direction and market positioning.

You will lead cross-functional teams, conduct market research, and translate consumer insights into commercially successful products and compelling brand narratives.

Qualifications

• Bachelor's degree in Marketing, Business, Chemistry, Cosmetics Science or related field.
• 7+ years in beauty product development, brand management, or marketing within cosmetics.
• Proven track record of launching beauty products from concept to market.
• Strong understanding of cosmetic formulations, ingredients, and manufacturing processes.
• Expertise in market analysis, consumer insights, and strategic brand planning.

Responsibilities

• Lead ideation, development, and lifecycle management of innovative beauty products across skincare, makeup, hair care.
• Conduct market research, trend analysis, and benchmarking to identify new product opportunities.
• Collaborate with formulation chemists and R&D to prototype, ensuring regulatory compliance and brand alignment.
• Define product positioning, selling propositions, and target audience profiles.
• Develop comprehensive brand strategies, including messaging and visual identity.
• Create go-to-market strategies with marketing and sales for successful launches.
• Analyze sales data and consumer feedback to optimize products and brand strategies.
• Manage timelines, budgets, and cross-functional communication to ensure on-time delivery.
• Build and maintain relationships with external partners, suppliers, and manufacturers.
• Champion the brand's values across product development and strategic initiatives.

Skills

Product development

Brand management

Market analysis

Trend analysis

Remote collaboration

Project management

Cross-functional leadership

Education

Bachelor's in Marketing/Business/C Chemistry Cosmetics

Master's degree (plus)

Job description

About the Role

Our client, a rapidly expanding international beauty brand, is seeking a visionary Remote Senior Beauty Product Developer & Brand Strategist to drive innovation and market presence. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. You will be instrumental in conceptualizing, developing, and launching new beauty products, while also shaping the brand's strategic direction and market positioning. The ideal candidate possesses a deep understanding of market trends, consumer insights, formulation science, and integrated marketing communications within the beauty sector. You will collaborate closely with cross-functional teams, including R&D, marketing, sales, and creative, to ensure seamless product development and impactful brand storytelling. This role demands a strategic thinker with a proven ability to translate consumer desires into commercially successful products and compelling brand narratives.

Key Responsibilities

• Lead the ideation, development, and lifecycle management of innovative beauty products across various categories (skincare, makeup, hair care).
• Conduct in-depth market research, trend analysis, and competitor benchmarking to identify new product opportunities and market gaps.
• Collaborate with formulation chemists and R&D teams to develop product prototypes, ensuring alignment with brand aesthetics, performance goals, and regulatory compliance.
• Define product positioning, key selling propositions, and target audience profiles.
• Develop comprehensive brand strategies, including messaging, visual identity, and market entry plans.
• Create go-to-market strategies in collaboration with marketing and sales teams, ensuring successful product launches.
• Analyze sales data, consumer feedback, and market performance to optimize product offerings and brand strategies.
• Manage project timelines, budgets, and cross-functional team communication to ensure on-time and on-budget delivery.
• Build and maintain strong relationships with external partners, suppliers, and manufacturers.
• Champion the brand's values and vision across all product development and strategic initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Chemistry, Cosmetics Science, or a related field. A Master's degree is a plus.
• Minimum of 7 years of progressive experience in beauty product development, brand management, or marketing within the cosmetics industry.
• Proven track record of successfully launching beauty products from concept to market.
• Strong understanding of cosmetic formulations, ingredients, and manufacturing processes.
• Expertise in market analysis, consumer insights, and strategic brand planning.
• Exceptional project management skills with the ability to manage multiple priorities in a remote setting.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Proficiency in using digital tools for market research, project management, and collaboration.
• Creative thinking and problem-solving abilities.
• Demonstrated ability to work independently and lead remote teams effectively.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunity to significantly influence product innovation and brand direction for a global company.
• Allowance for home office setup and continuous learning resources.
• Access to exclusive product previews and industry events (virtual or in-person).
• Collaborate with a diverse, international, and dynamic team.
• Potential for rapid career growth within a thriving organization.
• Shape the future of beauty with cutting-edge products and strategies.