Remote Digital PR Strategist: Data-Driven Media Impact

Placements24; Centurion; Hybrid; ZAR 500,000 - 900,000; Full time

Benefits offered by this job

Performance bonuses

Remote work

Health insurance

Professional development allowance

Remote collaboration culture

Job summary

Placements24 is seeking a forward-thinking Digital PR Strategist to join a fully remote team and expand online presence through innovative digital PR campaigns.

You will manage online reputation, build relationships with digital media and influencers, and craft engaging content like press kits, infographics, and videos. A strong portfolio and 3+ years in digital PR are essential for success in this role.

Qualifications

• Bachelor's degree in Digital Marketing, Communications, Public Relations, or related field.
• Minimum 3 years of hands-on digital PR/online marketing with a strong campaign portfolio.
• Expertise in SEO, content marketing, social media strategy and influencer outreach.
• Proficiency with digital analytics tools (e.g., Google Analytics, SEMrush) and PR software.
• Excellent written and verbal communication with a creative mindset.
• Ability to work independently and remotely in a collaborative team.

Responsibilities

• Design and execute data-driven digital PR strategies to boost visibility and backlinks.
• Identify and engage online journalists, bloggers, and influencers for media placements.
• Develop engaging online content including digital press kits, infographics, and video content.
• Monitor online conversations and manage the company's reputation on social and review sites.
• Analyze campaign performance using digital analytics tools and provide optimization insights.
• Stay updated on trends and best practices in digital marketing and online PR.

Skills

Digital PR

SEO

Content marketing

Influencer outreach

Google Analytics

SEMrush

PR software

Education

Bachelor's degree in Digital Marketing

Tools

Google Analytics

SEMrush

PR software

Job description

Placements24 is seeking a forward-thinking Digital PR Strategist to join a fully remote team and expand online presence through innovative digital PR campaigns.

You will manage online reputation, build relationships with digital media and influencers, and craft engaging content like press kits, infographics, and videos. A strong portfolio and 3+ years in digital PR are essential for success in this role.