Remote Digital PR Strategist

Placements24; Upington; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Fully remote

Learning opportunities

Health insurance

Job summary

Placements24 is seeking a forward-thinking Public Relations Manager with a specialization in digital strategy to join our remote team in South Africa. You will develop and execute digital PR campaigns to boost brand visibility, manage online reputation, and drive engagement across key digital channels.

The role requires a Bachelor’s degree in PR/Marketing/Communications or related field and at least five years’ experience in digital PR, with proven success in influencer outreach, content

Qualifications

• Bachelor's degree in PR, Marketing, Communications, Digital Media, or related field.
• 5+ years in public relations or communications with a focus on digital strategy.
• Proven experience developing and executing digital PR campaigns.

Responsibilities

• Develop and execute digital PR strategies, including social media engagement, influencer outreach, and online content initiatives.
• Manage the company's online reputation, monitoring social media and online forums for brand mentions and sentiment.
• Create and curate compelling digital content that aligns with PR objectives and brand messaging.
• Build and maintain relationships with online influencers, bloggers, and digital media outlets.
• Analyze the performance of digital PR campaigns, providing insights and recommendations for optimization.
• Collaborate with marketing and communications teams to ensure integrated campaign execution.

Skills

Public relations

Digital strategy

Content creation

Social media management

Analytics

Education

Bachelor's degree in PR/Marketing/Communications/Digital Media

Tools

Social media management tools

Analytics platforms

Content creation software

Job description

Placements24 is seeking a forward-thinking Public Relations Manager with a specialization in digital strategy to join our remote team in South Africa. You will develop and execute digital PR campaigns to boost brand visibility, manage online reputation, and drive engagement across key digital channels.

The role requires a Bachelor’s degree in PR/Marketing/Communications or related field and at least five years’ experience in digital PR, with proven success in influencer outreach, content