Remote Digital PR Strategist

Placements24

Durban

Hybrid

ZAR 350,000 - 480,000

Full time

3 days ago

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Benefits offered by this job

Flexible remote work

Professional development

Diverse campaigns

Online training access

Competitive compensation

Job summary

Placements24 is seeking a forward-thinking Digital PR Executive to join its Media & PR team. This remote role supports Durban operations by developing online PR campaigns, driving brand visibility, and boosting search engine performance through strategic content and influencer engagement.

You will collaborate with content creators, monitor online conversations, and analyze campaign results using analytics tools to optimize outcomes.

Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, or related field.
Proven experience in Digital PR, online marketing, or social media management.
Strong understanding of SEO principles and their application in PR strategies.
Proficiency with analytics tools such as Google Analytics and social media listening platforms.
Excellent content creation and copywriting skills for digital platforms.

Responsibilities

Develop and execute digital PR strategies focusing on SEO, content marketing, and social media.
Identify and engage with online influencers, bloggers, and digital media outlets.
Create and manage online content including blog posts, social updates, and website copy.
Monitor online conversations and manage the brand's digital reputation.
Analyze campaign performance using digital analytics tools and provide actionable insights.
Collaborate with digital marketing and content teams for integrated campaigns.