Remote Digital Marketing Strategist — Lead Growth

Placements24; Stellenbosch; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Health insurance coverage

Home office setup allowance

Remote collaboration culture

Job summary

Placements24 is seeking a highly experienced Remote Digital Marketing Strategist to lead comprehensive online marketing initiatives from a home office. The role focuses on integrated campaigns across SEO, SEM, content, social media, and email to generate leads and growth.

Ideal candidates have 5+ years driving growth with proven success in analytics, paid ads, and audience segmentation. This fully remote position offers flexible hours and a strong emphasis on outcomes.

Qualifications

• 5+ years of experience in developing and implementing successful digital marketing strategies.
• Expertise in SEO, SEM, content marketing, social media strategy, and email marketing best practices.
• Strong analytical, problem-solving, and strategic thinking skills.
• Excellent communication and presentation skills with the ability to articulate complex strategies.

Responsibilities

• Develop and execute a holistic digital marketing strategy encompassing SEO, SEM, social media, content marketing, and email automation to drive lead generation and customer acquisition.
• Conduct in-depth market research, competitor analysis, and audience segmentation to identify strategic opportunities and define target personas.
• Oversee the creation and optimization of high-performing digital content, including website copy, blog posts, social media updates, and ad creatives.
• Manage and optimize paid digital advertising campaigns across platforms like Google Ads and social media, ensuring efficient budget allocation and maximum ROI.
• Utilize advanced analytics tools to track campaign performance, derive actionable insights, and present findings and recommendations to stakeholders.
• Stay abreast of the latest digital marketing trends, algorithm changes, and emerging technologies to maintain a competitive edge.

Skills

Digital marketing strategy

SEO

SEM

Content marketing

Social media strategy

Email marketing

Analytics & reporting

Communication & presentation

Education

Bachelor's degree in Marketing, Digital Media, Business, or related field

Master's degree preferred

Tools

Google Analytics

Google Ads

Social media management platforms

SEO software

Job description

Placements24 is seeking a highly experienced Remote Digital Marketing Strategist to lead comprehensive online marketing initiatives from a home office. The role focuses on integrated campaigns across SEO, SEM, content, social media, and email to generate leads and growth.

Ideal candidates have 5+ years driving growth with proven success in analytics, paid ads, and audience segmentation. This fully remote position offers flexible hours and a strong emphasis on outcomes.