Remote Digital Marketing Strategist - Data-Driven & Flexible

Placements24; Pretoria; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 is seeking a Digital Marketing Manager to lead our client's online presence across South Africa, working remotely. You will develop and execute digital marketing strategies for a large FMCG portfolio, manage paid campaigns, SEO/SEM, social media, and content marketing to drive engagement and growth.

The ideal candidate has at least five years in digital marketing, a relevant bachelor's degree, and a proven ability to deliver measurable results in a remote SA environment.

Qualifications

• Bachelor’s degree in Marketing or related field is required.
• Minimum of 5 years in digital marketing with FMCG exposure.
• Proven ability to deliver measurable results in a remote SA setting.

Responsibilities

• Develop and implement digital marketing strategies aligned with brand goals.
• Manage and optimize paid advertising campaigns across platforms to drive traffic and conversions.
• Oversee SEO efforts to improve organic search rankings and visibility.
• Create and execute content marketing and social media plans to build brand awareness.
• Analyze performance metrics and provide insights for continuous improvement.
• Stay up-to-date with digital marketing trends and best practices.

Skills

Digital marketing strategy

SEO/SEM

PPC advertising

Social media

Content marketing

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Meta Ads

Job description

Our client is looking for an innovative and results-driven Digital Marketing Manager to join their team, operating remotely from anywhere within South Africa . This role is crucial for driving online brand presence and customer engagement for their extensive FMCG portfolio. You will be responsible for developing and executing cutting-edge digital marketing strategies, managing online advertising campaigns, SEO/SEM, social media, and content marketing to achieve key business objectives. The ideal candidate thrives in a remote work environment, possesses a deep understanding of the digital landscape, and has a proven ability to deliver measurable results.

About the Role

Our client is looking for an innovative and results-driven Digital Marketing Manager to join their team, operating remotely from anywhere within South Africa . This role is crucial for driving online brand presence and customer engagement for their extensive FMCG portfolio. You will be responsible for developing and executing cutting-edge digital marketing strategies, managing online advertising campaigns, SEO/SEM, social media, and content marketing to achieve key business objectives. The ideal candidate thrives in a remote work environment, possesses a deep understanding of the digital landscape, and has a proven ability to deliver measurable results.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with overall brand and business goals.
• Manage and optimize paid advertising campaigns (PPC, social media ads) across various platforms to drive traffic and conversions.
• Oversee search engine optimization (SEO) efforts to improve organic search rankings and website visibility.
• Develop and execute engaging content marketing and social media strategies to build brand awareness and community.
• Analyze digital marketing performance metrics, generate reports, and provide actionable insights for continuous improvement.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and apply them to enhance campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with significant exposure to the FMC