Remote Creative Performance Lead - DTC Beauty & Wellness

Paired; South Africa; On-site; ZAR 1,942,000 - 2,913,000; Full time

Benefits offered by this job

Competitive salary

Work From Home

Flexible hours

Job summary

Paired seeks a data-driven Head of Creative Performance to develop high-performing paid social concepts for a DTC e-commerce brand. You’ll translate customer insights, market research, and performance data into compelling advertising ideas to drive customer acquisition and subscription growth.

You will lead creative strategies for Meta and TikTok, oversee briefs, and build structured testing plans to optimize ROAS and retention.

Qualifications

• Head of Creative Performance experience in ecommerce brands
• Direct-response advertising and performance creative
• Paid social creatives for Meta and TikTok
• Turn research and performance data into actionable concepts
• Experience writing hooks, scripts, ad copy, and creative briefs
• Understanding of UGC, testimonials, problem-solution ads, product demonstrations
• Knowledge of ecommerce funnels and customer acquisition
• Strong analytical, communication, and organizational skills
• Portfolio or examples of ads with measurable results

Responsibilities

• Develop creative strategies for Meta, TikTok, and other paid social channels
• Research customers, competitors, trends, pain points, and buying motivations
• Create concepts, hooks, messaging angles, scripts, and storyboards
• Prepare clear briefs for video editors, designers, and UGC creators
• Build and manage structured creative testing plans
• Analyze metrics such as CTR, CPA, CVR, ROAS, and video retention
• Identify winning ads and develop new iterations to scale performance
• Collaborate with media buyers and the creative production team
• Organize creative tests, results, and key learnings
• Ensure messaging follows brand and advertising guidelines

Skills

Head of Creative Performance

Direct-response advertising

Paid social (Meta, TikTok)

Data-driven concepting

Hooks, scripts & ad copy

UGC & testimonials

Ecommerce funnels & acquisition

Analytical communication organization

Portfolio with measurable results

Tools

Analytics tools

Job description

Paired seeks a data-driven Head of Creative Performance to develop high-performing paid social concepts for a DTC e-commerce brand. You’ll translate customer insights, market research, and performance data into compelling advertising ideas to drive customer acquisition and subscription growth.

You will lead creative strategies for Meta and TikTok, oversee briefs, and build structured testing plans to optimize ROAS and retention.