Remote Brand Strategy Architect

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work arrangement

Flexible hours

Health, dental, and vision insurance

Job summary

Placements24 is seeking a visionary Brand Strategist to lead the development and execution of brand identity and positioning in a fully remote role. You will conduct in-depth market research, analyze consumer insights, and collaborate with marketing, product development, and executives to ensure a cohesive brand narrative across all touchpoints.

The ideal candidate thrives in a remote setting, with a deep understanding of consumer behavior and a passion for building enduring brands that

Qualifications

• Extensive experience in brand management, marketing strategy, or related field.
• Deep understanding of consumer psychology, market dynamics, and branding principles.
• Excellent presentation and communication skills; comfortable articulating strategic concepts to diverse audiences.

Responsibilities

• Conduct comprehensive market research and competitive analysis to identify brand opportunities and threats.
• Develop and refine the overall brand strategy, including brand positioning, messaging, and value proposition.
• Translate consumer insights and market trends into actionable brand initiatives.
• Collaborate with creative teams to ensure brand consistency in all marketing collateral and communications.
• Define key brand metrics and track performance, providing regular reports and recommendations for optimization.
• Act as a brand guardian, ensuring all internal and external communications align with brand guidelines.

Skills

Brand management

Marketing strategy

Remote collaboration

Job description

Placements24 is seeking a visionary Brand Strategist to lead the development and execution of brand identity and positioning in a fully remote role. You will conduct in-depth market research, analyze consumer insights, and collaborate with marketing, product development, and executives to ensure a cohesive brand narrative across all touchpoints.

The ideal candidate thrives in a remote setting, with a deep understanding of consumer behavior and a passion for building enduring brands that