Regional Sales Manager (Gauteng)

The Estée Lauder Companies Inc.; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading cosmetics company seeks a Regional Sales Manager for Gauteng, Johannesburg. The role involves managing retail sales growth, achieving brand targets, and leading a team of Make-up Artists. Candidates must have significant retail sales experience, people management skills, and a passion for the beauty industry. Excellent communication and analytical skills are essential.

Qualifications

• 5–7 years of retail sales experience, with at least 3 years in a people management role.
• Proven ability to lead, coach, and develop high-performing teams.
• Experience working with key accounts like Woolworths and Edgars.

Responsibilities

• Manage and achieve retail sales growth targets.
• Implement and drive retail sales strategies.
• Coach and develop Make-up Artists to maximize performance.

Skills

Sales targets achievement

People management

Communication skills

Analytical skills

Planning and organization

Education

Bachelor’s degree in Business, Marketing, Retail Management

Tools

Excel

PowerPoint

X-Store POS systems

Job description

Job title : Regional Sales Manager (Gauteng)

Job Location : Gauteng, Johannesburg Deadline : September 07, 2025 Quick Recommended Links

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Description

Regional Sales Manager (Gauteng)

The key objectives of this role is to manage and achieve retail sales growth / targets as well as brands' net sales goals :

Manage District Managers / AE's and territory / region - Achieve Brand sales targets. Further develop relationships with retailers and ensure implementation of sales / marketing strategies. Manage Make-up Artists effectively in order to ensure customer growth, Brand awareness and Operational Excellence.

Ensures Customer and Market Growth

Implement and drive retail sales strategies to achieve and exceed sales objectives and meet expense budgets / demonstration costs. In conjunction with Marketing and PR manager ensure events are achieving budget, retail sales and productivity. Work with Education Manager to ensure customer service and Make-up Artists skills / productivity achieve set targets. Ensure that marketing calendar plans are implemented. Actively pursue ongoing development of professional business relationships with Store management using effective influencing and negotiation skills. Conduct Strategy presentations to each store team on a six monthly basis. Negotiate and confirm undertakings given by Store team following the Strategy presentation. Ensure client registry's are maintained. Ensure Make-up Artists have an activity plan to drive sales. Be proactive in managing stock levels in store. In conjunction with Brand Manager assist in the formulation of the Retail Sales targets by Store Group and Regions. Assist in the development of seasonal and business plans for presentation, negotiation, follow-up and implementation with each retail store group. Provide a sustainable competitive advantage by running Woolworths, Edgars, Red Square and Foschini as the Key Accounts Manager.

Manages Operational effectiveness

Communicate with AE's ensuring sales strategies are implemented and budget maintained. Analyze demo costs in line with budgets and provide feedback to the Brand Manager. Following the national direction for sales growth, calculate territory sales targets by week / month and season. Ensure stores keep within the allocated tester budget for the season. Maintain high level and standard of communication - with AE's, store management teams, counter teams and head office. Ensure merchandising and visual presentation of all counters are in accordance with relevant Merchandising guidelines. Ensure all stores have the necessary selling tools to perform their responsibilities. Consistently place all relevant information on Make-up Artist's personnel files.

Improves Business Processes

Identify weaknesses in business and strengths for further business development : provide recommendations, and where approved, implement decisive strategies accordingly. Monitor penetration and business activities of key competitors - providing suggestions to Brand Manager on appropriate action. Provide timely feedback to the head office team on business opportunities and results of current marketing activities. Ensures monthly itinerary is submitted. Follow up on outstanding stock items. Creates excitement regards all in-house incentives and competitions by motivating Make-up Artist's to compete.

Lead and Develop People

Coach and develop Make-up Artists within territory to maximize individual and team performance. Recruit new team members as required to Brand image and style. Actively monitor turnover of staff. Conduct regular team meetings. Conduct formal annual assessment of Make-up Artist and AE's performance.

Qualifications

Bachelor’s degree in Business, Marketing, Retail Management, or related field

5–7 years’ retail sales experience, with at least 3 years in a people management role

Proven ability to lead, coach, and develop high-performing teams

Strong track record in achieving and exceeding sales targets

Experience working with key accounts like Woolworths, Edgars, Foschini, etc.

Excellent communication, presentation, and public speaking skills

Strong analytical and budgeting skills; able to interpret KPIs and drive performance

Highly organized with strong planning, administrative, and operational skills

Proficient in Excel, Word, PowerPoint, and Outlook

Knowledge of X-Store POS systems and Power BI an advantage

Able to work independently, manage change, and solve problems effectively

High level of integrity, professionalism, and accountability

Passion for the beauty and luxury retail industry

Willing and able to travel regionally as required

Must have experience in Retail Sales Management, preferably Cosmetics

Sales / Retail / Business Development jobs